Article Author - "Carlson, Linda"


Independent Articles
Linda Carlson, June 2012
Spotlight: IBPA Member Achievements »

Spotlight Title Makes TV “Noted social work book became clue on game show Jeopardy!” is the headline on the Social Workers Speak blog post about what it calls its “Hollywood connection.” Showcasing a title by White Hat Communications that’s now in its fourth edition, the post continues, “Days in the Lives of Social Workers: 58 …

Linda Carlson, June 2012
Building the Business: “Special” Sales Are Normal – How Addicus Books Stays Healthy »

Building the Business “Special” Sales Are Normal: How Addicus Books Stays Healthy by Linda Carlson Rod Colvin has written his way from 30-second news spots to true crime to Straight Talk about Breast Cancer—and that was only the first half of his career as a writer and publisher. The common thread in Colvin’s professional life, …

Linda Carlson , June 2012
E-Mail by the Blast: Options, Results, and Recommendations »

If you’re still using postal mail for most of your press releases and newsletters, you’re in a rapidly shrinking group of American businesses. More than a decade ago, many publishers started to use email blasts, and since the launch of bulk email services like Constant Contact, Silver Pop, Swiftpage, and MailChimp, many of us have …

Linda Carlson, May 2012
Who Does Best with the Espresso Book Machine »

Two years ago, publishers of all sizes were enthusiastic about the potential of the Espresso Book Machine then being introduced. Today it’s the booksellers who are excited about the potential of this print-on-demand equipment—and the booksellers who are seeing profits. (For the view from March 2010, see “Books Delivered While You Wait: A Close Look …

Linda Carlson, May 2012
Spotlight: IBPA Member Achievements »

  Several IBPA members were cited in a Publishers Weekly Small Press Spotlight story that ran in March called “Catching the Digital Wave.” The story describes how sales of e-books boosted revenue for several smaller publishing companies, including Red Wheel Weiser Conari, where e-book sales increased 160 percent in 2011, and Berrett-Koehler Publishers, where they …

Linda Carlson, April 2012
Spotlight: IBPA Member Achievements »

Spotlight Getting More from Good Publicity   Liz Jansen of Trillium Wordworks kicked off 2012 with a round of television and motorcycle show appearances. In Toronto, the Global TV Morning Show devoted almost six minutes to an interview with her and plugs both for her book, Women, Motorcycles and the Road to Empowerment, and for …

Linda Carlson, April 2012
Reviews: What About Formats and Fees? »

PUBLISHED APRIL 2012 by Linda Carlson, Staff Reporter, IBPA Independent The number of publications that publish book reviews has declined from even five years ago, and reviews that do get published are generally shorter now, as well as more likely to be syndicated in hundreds of papers. The result? It’s harder and harder to get …

Linda Carlson, March 2012
Spotlight: IBPA Member Achievements »

Spotlight Reviews That Should Weigh with Librarians Members who had books reviewed in recent issues of Library Journal include:   Demos Medical, for its fifth edition of Multiple Sclerosis: The Questions You Have, the Answers You Need, edited by Rosalind C. Kalb, described as “a most worthwhile resource for people with MS, their families and …

Linda Carlson, March 2012
Major Media Coverage: Dillman Karate International’s Strategy for Success »

Building the Business Major Media Coverage: Dillman Karate International’s Strategy for Success by Linda Carlson George Dillman’s a small publisher. His company, Dillman Karate International, publishes a handful of books on a single topic. But he reports that he’s had publicity many of us only dream about because he believes in this maxim: “Keep bringing …

Linda Carlson, March 2012
What to Do About Reviews (and Other Media Coverage) »

PUBLISHED MARCH 2012 by Linda Carlson, Staff Reporter, IBPA Independent Book reviews and author interviews have traditionally been goals of a book launch, and with a good publicity campaign, publishers expected at least a little media exposure—the author’s hometown paper and the appropriate industry and alumni publications at a minimum. For a niche title filling …

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