Article Author - "Lena, Richard-Anthony"


Independent Articles
Richard-Anthony Lena, November/December 2020
Quick and Easy Strategies for Creating a Better Book »

PUBLISHED NOVEMBER/DECEMBER 2020 by Richard-Anthony Lena, President, Brattle Publishing Group — Product testing will help you learn what appeals to your readers so you can be more successful in the marketplace. Synopsis: Quick testing will improve your narrative, illustration, design, and your readers’ experiences. Testing can be ongoing so that you receive continual customer opinions …

Richard-Anthony Lena, September/October 2019
How Can Indie Publishers Play In the Educational Publishing Market? »

PUBLISHED SEPT/OCT 2019 by Richard-Anthony Lena, President, Brattle Publishing Group — Educational publishing is a $1,350 billion market, and it’s ripe for indie publishers. But to get into this complex market, we first have to know its rules. What Is Educational Publishing? When we think about publishing, we tend to think about the titles on …

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