PUBLISHED SEPTEMBER 2015 by Joseph J. Esposito, President, Processed Media Traffic is the currency of the Internet. The challenge for a publisher is how to bring enough traffic to its site to make a direct sales operation successful. To be a successful web seller, it’s not enough to be on the web; you have to …

PUBLISHED JULY 2015 by Joseph Esposito, President, Processed Media To be a good marketer in the current environment is not easy, in part because the number of options is so vast that no one can take advantage of them all, and in part because some of the new venues are hard to understand and integrate …

I have a friend who is a 10. He takes a dim view of another friend, who is a 3. The 10 sees 3 as limited in outlook and perhaps not possessing “real” intelligence. The 3, on the other hand, sees the 10 as incorrigibly impractical. The 10 just doesn’t see what is actually going …

Joseph J. Esposito is president of Processed Media, an independent management consultancy providing strategic advice, operating analysis, and interim management in the area of digital media to publishing and software companies in the for-profit and not-for-profit sectors. He writes extensively on digital media and has been awarded research grants from the Hewlett, MacArthur, and Mellon …

Looking in on the fringes of the digital publishing world, you would get the impression that publishing is dead, dead, dead, except for those among us—the living dead—in denial. You have heard these claims or charges before. Big publishers are too big and unresponsive; publishers don’t add value; all information should be open (as in …

Yes, the title is tongue in cheek. What I’m about to do is share some thoughts not on where publishing is going but on where it will go after it gets there. The point of this exercise is to caution us about thinking that we have somehow or other figured out the future of publishing …

“I’m usually the one wearing the target on my chest.” The speaker was an Amazon executive. The setting was a meeting of publishers and booksellers confronting troublesome issues. The time was some years ago. But it’s easy to imagine the same scene playing out today as people throughout the book business express anger at Amazon …