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Jed Williams and Kristy Campbell, August 2014
Achieve Big Customer Loyalty in a Small Business World »

There are nearly 28 million small businesses in America, and they are making a formidable impact on the U.S. economy. According to a government study, small businesses provide 55 percent of all jobs and account for more than half (54 percent) of all US sales. Of course, customers play a critical role in this economic …

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