I’ve had the pleasure of being part of the Ingram Content Group publisher services team for eight years. During this time, I’ve educated publishers about the business models and the benefits of print on demand (POD), and I’ve consulted with content creators from various industries on how to make the most of their content. Whether …

Janice Schnell Butler is a key account sales manager for Ingram Content Group, where she focuses on offset and print-on-demand book manufacturing and distribution as well as on digital content solutions for publishers. A member of the IBPA board, she joined Ingram in 2007. To learn more: janice.schnell@ingramcontent.com. In today’s all-access-immediately world, publishers are always looking …

PUBLISHED JANUARY 2013 by Janice Schnell, Ingram Content Group – Publishers are artists. It might sound odd to use that term, but every day publishers bring new ideas and experiences to the world through written words. This is a true art form. Of course, in addition to being artists, publishers must be savvy business people. …