Article Author - "Dobkin, Jeffrey"

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Jeffrey Dobkin, December 1996
How to Create a Winning Direct Mail Package »

PUBLISHED DECEMBER 1996 by Jeffrey Dobkin, author, How to Market a Product for Under $500! The secret of not losing your shirt in a direct mail campaign is to run a test. This is the beauty of direct mail–you never, ever need to lose big money. You can test the response to any package you …

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