PUBLISHED JULY/AUGUST 2020 by Fauzia Burke, Founder & President, FSB Associates — Publishers can guide their authors to better market their books. Here’s how. One of the best ways publishers can sell more books is to help their authors become better marketers. Some publishers have already figured out that their best marketing assets are actually …

PUBLISHED JANUARY 2017 by Fauzia Burke, Founder & President, FSB Associates Just over two years ago, I made the decision to jump to the other side of the publishing table. For the last 20-plus years, I have been helping authors and publishers get their books noticed—first, working in the marketing and publicity departments at Wiley …

PUBLISHED FEBRUARY 2016 by Fauzia Burke, Founder & President, FSB Associates Connecting with people is a privilege. Don’t waste it. Social media can be very successful, but the real power of your online marketing lies in your email mailing list. People who sign up to be on your email list are your super fans. You …