Article Author - "Jud, Brian"

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Independent Articles
Brian Jud , January 2001
Take the Junk Out of Direct Mail »

PUBLISHED JANUARY 2001 by Brian Jud, Book Marketing Consultant — When you have a finite, identifiable group of people who are potential customers for your books, direct mail may be the most effective and efficient marketing tool you can use to reach them. It gives you control of the timing, delivery, and content of your …

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