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Bob Bly, August 2013
A New Copywriting Formula: The 4 C’s »

A New Copywriting Formula: The 4 Cs August 2013 by Bob Bly I confess: I love copywriting formulas! Why? For two reasons. First, the best formulas are simple, easy to remember, and rapidly mastered. Knowing them can enable you to create copy that’s twice as effective—in half the time. Second, the reason that they became …

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