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AAP Reports Trade Sales Down in August

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This article originally appeared on PublishersWeekly.com. IBPA welcomes your feedback in the comments section of this post. AAP’s StatShot program is based on reports from 1,206 publishers, most of which are not independent presses. As an indie press, are you seeing comparable sales trends?

By Jim Milliot

“August was a tough month for the two main trade categories, as sales fell in both the adult books segment and the children’s/young adult category. The AAP reported, in its monthly StatShot report that, compared to the same period last year, adult sales fell 11.3%, while children’s/young adult fell 5.8%.

The decline in adult titles was due to steep drops in sales of mass market paperbacks (down 45.0%) and hardcovers (down 28.7%). Sales of downloadable audiobooks, though, were up. Downloadable jumped 47.4% in the month, offsetting a 24.2% decline in physical audiobook sales. E-book sales were also down, falling 3.7%.

Despite the drop in August, sales of adult books were up 1.8% for the first eight months of 2015, led by a 13.9% jump in trade paperback sales in the period and a 41.9% increase in downloadable audio sales. Mass market paperback, hardcover and e-book sales were all down in the first eight months of the year, with e-book sales off 4.5%.

In children’s/young adult, the 5.8% decline in August was due to declines in three of the four major segments: e-books, board books and hardcovers. E-book sales plunged 43.2%, board book sales were off 26.8%, and hardcover sales fell 15.7%. Only paperback sales rose in the month, up 16.5%….”

Read more at PublishersWeekly.com.

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