Found 119 articles containing "keywords"

Independent Articles
Jeniffer Thompson, January/February 2018
The Truth About Keywords and Building Your Audience »

PUBLISHED JANUARY/FEBRUARY 2018 by Jeniffer Thompson, Founder, Monkey C Media — In the age of digital marketing it’s critical that you attract the attention of your audience and, more importantly, retain their attention. But how do you rise above the noise of your competition and get noticed? Ironically, I’ve got one word for you: keywords. Well, …

Penny Sansevieri, August 2010
The Lowdown on Finding—and Using—Keywords »

      The Lowdown on Finding—and Using—Keywords by Penny Sansevieri According to a recent survey by Hitwise, search queries on all major search engines are getting longer and longer. Searches using five keywords are up 6 percent; searches using eight or more keywords have risen an astonishing 22 percent; and one- and two-keyword searches …

David Marshall, September 2008
Techniques for Choosing Keywords »

      Techniques for Choosing Keywords by David Marshall So it turns out that getting your Web site set up was the easy part. The hard parts are figuring out what millions of people in cyberspace are searching for, and persuading a certain percentage of them to visit your site. You can improve the …

Deb Vanasse, March/April 2020
Ready, Set, Launch: Understanding Prepublication Book Marketing »

PUBLISHED MARCH/APRIL 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — Don’t overlook prepublication marketing in your book publishing plan. Article Synopsis: Build the buzz of your book prior to launch by generating preorders and garnering reviews from advanced reader copies. Use genre-specific data from platforms like Bookbub and Goodreads in your marketing plan. Write …

Ian Lamont, March/April 2020
Targeting Book Sales With Amazon Advertising »

PUBLISHED MARCH/APRIL 2020 by Ian Lamont, Founder, i30 Media– You can target competing or similar titles on Amazon using its advertising service, which allows you to select keywords you can’t in metadata. Article Synopsis: Amazon’s search engine can only show a limited number of items on the first page of search results, and it’s hard …

Torrey Sharp, July/August 2019
The Book Design Process Is a Team Sport »

PUBLISHED JULY/AUGUST 2019 by Torrey Sharp, Principal, Faceout Studio — The right design process lays the appropriate foundation for designers to flourish and problems to be solved effectively. We all respond favorably to products and services that are well designed and deliver on their promises. We like products that work as advertised. We like it …

Ian Lamont, May/June 2019
A Quick Guide to Ancillary Products and Alternative Revenue Streams »

PUBLISHED MAY/JUNE 2019 by Ian Lamont, Founder, i30Media — How can ancillary products can create new revenue for your business? Take an inside look at expert tips for creating and marketing profitable supplemental materials for your books. Anyone who has been to the annual IBPA Publishing University knows what a special opportunity it is to …

Sylvia Cary, May/June 2019
Marketing Savvy: Publishing for Your Inner Circle »

PUBLISHED MAY/JUNE 2019 by Sylvia Cary, LMFT — Writing a book takes about 10 percent of the effort; publishing takes about 15 percent; and marketing takes about 75 percent.” — Author Unknown Getting a book published is a big job, but the biggest part of it isn’t the writing or even the publishing; it’s the …

Anja Skrba, March/April 2019
Influencer Marketing: The Cost-Effective Way to Sell Your First Book »

PUBLISHED MARCH/APRIL 2019 by Anja Skrba, Content Creation Manager — How can indie publishers use influencer marketing to their advantage? Marketing your book on a tight budget is the stuff of nightmares. And it gets even scarier if you’re promoting your first title, or if you’re trying to write within a competitive niche. To make …

Julia Schopick, March/April 2019
Facebook Groups: A Must-Use Promotional Resource For Authors »

PUBLISHED MARCH/APRIL 2019 by Julia Schopick, Author — Active involvement in Facebook groups can help foster organic marketing and guide potential buyers to your book. In my May/June 2018 column, “Using Topics in the News to Get Your Important Messages Out”, I described how John McCain’s July 2017 glioblastoma diagnosis provided me with an opportunity …

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