PUBLISHED JANUARY/FEBRUARY 2018 by Jeniffer Thompson, Founder, Monkey C Media — In the age of digital marketing it’s critical that you attract the attention of your audience and, more importantly, retain their attention. But how do you rise above the noise of your competition and get noticed? Ironically, I’ve got one word for you: keywords. Well, …

      The Lowdown on Finding—and Using—Keywords by Penny Sansevieri According to a recent survey by Hitwise, search queries on all major search engines are getting longer and longer. Searches using five keywords are up 6 percent; searches using eight or more keywords have risen an astonishing 22 percent; and one- and two-keyword searches …

      Techniques for Choosing Keywords by David Marshall So it turns out that getting your Web site set up was the easy part. The hard parts are figuring out what millions of people in cyberspace are searching for, and persuading a certain percentage of them to visit your site. You can improve the …

PUBLISHED JANUARY/FEBRUARY 2022 by David Wogahn, President, AuthorImprints.com — Think of A+ Content as a sales tool for your book as well as for you, the author. Amazon’s A+ Content for paperback and Kindle eBooks published via KDP is a powerful book marketing feature every self-publisher should consider using. Originally released in 2016 as A+ …

PUBLISHED NOVEMBER/DECEMBER 2021 by John Parsons, Writer/Consultant at IntuIdeas — Below are five points to consider before venturing into online video as a major platform component. Conventional wisdom holds that an author’s platform—particularly the online, social media bits— are essential to a book’s success. Conventional wisdom also holds that video is, by a large margin, …

PUBLISHED MARCH/APRIL 2021 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Read below for expert advice on book marketing plans. “Focusing on sales as your goal. Yes, ultimately, you need sales to sustain your business, and that may be why you are marketing anyway, but if your only objective is to sell, then …

PUBLISHED NOVEMBER/DECEMBER 2020 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — 4 IBPA members with podcasts share their goals, tips, and tools for the medium. Tell me about your podcast. When did you start it? What was the goal for creating it? Carissa Andrews (CA): My podcast is called the Author Revolution podcast …

PUBLISHED MARCH/APRIL 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — Don’t overlook prepublication marketing in your book publishing plan. Article Synopsis: Build the buzz of your book prior to launch by generating preorders and garnering reviews from advanced reader copies. Use genre-specific data from platforms like Bookbub and Goodreads in your marketing plan. Write …

PUBLISHED MARCH/APRIL 2020 by Ian Lamont, Founder, i30 Media– You can target competing or similar titles on Amazon using its advertising service, which allows you to select keywords you can’t in metadata. Article Synopsis: Amazon’s search engine can only show a limited number of items on the first page of search results, and it’s hard …

PUBLISHED JULY/AUGUST 2019 by Torrey Sharp, Principal, Faceout Studio — The right design process lays the appropriate foundation for designers to flourish and problems to be solved effectively. We all respond favorably to products and services that are well designed and deliver on their promises. We like products that work as advertised. We like it …