PUBLISHED JANUARY/FEBRUARY 2022 by Karen Pavlicin, Publisher, Elva Resa Publishing — A few lessons about expecting to plan for the unexpected. Elva Resa is a traditional publisher specializing in resources for and about military families. Each year in January, our team pauses to review our strategic plan, talk about what’s going on in our customers’ …

PUBLISHED SEPTEMBER/OCTOBER 2021 by Karen Pavlicin, Publisher, Elva Resa Publishing — Communicate what’s special about your book to help sales reps and buyers better understand your market so they can make informed buying decisions. An effective sales packet communicates what’s special about your book and helps sales reps and buyers better understand your market so …

PUBLISHED JULY/AUGUST 2021 by Karen Pavlicin, Publisher, Elva Resa Publishing — More about the association-wide integration and launch of IBPA’s DEI Committee. Over the past year, the IBPA Diversity, Equity, and Inclusion (DEI) Task Force—under the direction of the IBPA Board of Directors and informed by DEI professionals and IBPA members—established and implemented the first …

PUBLISHED JULY/AUGUST 2021 by Deb Vanasse, Reporter, IBPA Independent magazine — Book Publishers can enhance their diversity, equity, and inclusion efforts by taking time to form meaningful DEI partnerships and collaborations. Synopsis: Publishers should create a plan that articulates short-term and long-term DEI goals, and a means for tracking progress. Hiring a DEI consultant might …

PUBLISHED NOVEMBER/DECEMBER 2020 by Karen Pavlicin, Publisher, Elva Resa Publishing — Enabling positive, actionable, systemic change. IBPA’s 2020-2022 Strategic Plan, developed by the IBPA Board of Directors in August 2019, includes the strategic goal of eliminating bias and enhancing diversity within the association. To help reach this goal, a Diversity, Equity, and Inclusion (DEI) Task …

PUBLISHED SEPTEMBER/OCTOBER 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — The book distribution model for independent publishers is again changing for those seeking flexibility and discoverability. Article Synopsis: Successful hybrid publishing involves emulating traditional publishers in every respect while also keeping authors front and center. Incorporating distribution into an existing publishing model is a …

PUBLISHED MAY/JUNE 2020 by Angela Bole, CEO, Independent Book Publishers Association — IBPA gathered for their first virtual annual meeting to learn about the state of the association, approve revisions to IBPA bylaws and vote for IBPA board canditates. Following the cancellation of IBPA’s in-person Annual Meeting of Members scheduled for April 4, 2020, in …

PUBLISHED MARCH/APRIL 2020 answers by Karen Pavlicin, Publisher, Elva Resa Publishing — Need help creating a sales sheet for your forthcoming titles? Read below for some helpful tips. A sales sheet—also called tip sheet, one sheet, or sales flyer—is a summary sheet that gives at a glance all the relevant information about a forthcoming title. …

PUBLISHED JULY/AUGUST 2019 by Torrey Sharp, Principal, Faceout Studio — The right design process lays the appropriate foundation for designers to flourish and problems to be solved effectively. We all respond favorably to products and services that are well designed and deliver on their promises. We like products that work as advertised. We like it …

PUBLISHED MAY/JUNE 2019 by Karen Pavlicin-Fragnito, Publisher, Elva Resa Publishing — Overcoming content alterations, design/format constraints, a tight timeline, and a limited budget to meet the goals of a publishing partner. Elva Resa Publishing is a traditional indie publisher specializing in books for military families. While we participate in traditional distribution, more than 75 percent …