Found 36 articles containing "Marketing Whatever You Have to Market + Carlson"

Independent Articles
Linda Carlson, September 2015
Marketing Whatever You Have to Market, Part 6: Promotion Opportunities and Issues (3 of 3) »

PUBLISHED MARCH 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the sixth in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the final installment in a series of articles under the headline “Marketing Whatever You Have to Market” about using …

Linda Carlson, August 2015
Marketing Whatever You Have to Market, Part 5: Promotion Opportunities and Issues (2 of 3) »

PUBLISHED AUGUST 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the fifth in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the fifth in a series of articles under the headline “Marketing Whatever You Have to Market” about using the …

Linda Carlson, July 2015
Marketing Whatever You Have to Market, Part 4: Promotion Opportunities and Issues (1 of 3) »

PUBLISHED JULY 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the fourth in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. Product, price, place (sales channels), and promotion are the “four Ps” that business school professors introduced as the “marketing mix” almost …

Linda Carlson, June 2015
Marketing Whatever You Have to Market, Part 3: Place Opportunities and Issues »

PUBLISHED JUNE 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the third in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the third in a series of articles designed to help you brainstorm marketing strategies in the context of the …

Linda Carlson, April 2015
Marketing Whatever You Have to Market, Part 2: Price Opportunities and Issues »

PUBLISHED APRIL 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the second in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. No matter what you’re marketing—print books, digital books, audio books, sidelines, your authors as speakers or experts, consulting services based on …

Linda Carlson, March 2015
Marketing Whatever You Have to Market, Part 1: Product Opportunities and Issues »

PUBLISHED MARCH 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the first in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the first in a series of articles under the headline “Marketing Whatever You Have to Market” about using the …

Linda Carlson, August 2012
What Giveaways Might Do for You »

  What Giveaways Might Do for You August 2012 by Linda Carlson   At first glance, today’s giveaways may not seem to be anything new. For quite some time, publishers have promoted books by offering free samples or a gift with purchase, or by giving books—or parts of them—away. Other free offerings have included author …

Linda Carlson, July 2011
What Author Groups Can Do for You »

PUBLISHED JULY 2011 by Linda Carlson, Reporter, IBPA Independent magazine — Writing is usually a lonely job, and even if your authors participate in writers’ groups, they often lack a professional network that can help them help their books by, for example, finding an affordable photographer who will produce an engaging author photo or giving …

Linda Carlson, April 2011
Military Markets Demystified »

      Military Markets Demystified by Linda Carlson The U.S. military spends hundreds of billions of dollars each year, and its payroll for military and civilian employees makes for a more stable economy in communities across this country and abroad. Those are just two of the reasons for publishers to be interested in serving …

Linda Carlson, May 2010
Desperately Seeking Good Data, Part 2: Don’t Let Bad Data Cripple Your Sales »

      INDUSTRY STANDARDS Desperately Seeking Good Data, Part 2: Don’t Let Bad Data Cripple Your Sales by Linda Carlson If you’re like most publishers, you check on how retailers are marketing your books online, and on how many libraries have purchased copies. Suppose you type a title’s ISBN into the Google Images search …

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