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Lee Foster, March/April 2019
Want To Sell More Books? Improve Your Website »

PUBLISHED MARCH/APRIL 2019 by Lee Foster, Travel and Literary Book Author — How and why authors and publishers should invest in their websites. Whether you’re a self-published author or an independent publisher with multiple authors, we all share a common goal: sell more books. How will we sell those books? One important element in the …

Chet Davis, May/June 2018
Is Your Platform Safe? »

PUBLISHED MAY/JUNE 2018 by Chet Davis, Technology Teacher and Speaker — Protecting your independent publishing business from hackers and piracy Is your login on the list of the riskiest passwords? If you’re using “123456” or the word “password,” then the answer is yes. You’re using the two most commonly used passwords—and they’ve been in the …

Brian Feinblum, January/February 2018
How to Get 1 Million Page Views »

PUBLISHED JANUARY/FEBRUARY 2018 by Brian Feinblum, Chief Marketing Officer, MEDIA CONNECT — Many authors want to sell lots of books, get media attention, win awards, hit a bestseller list, and impact society with their books. Lots of writers will employ a social media strategy that contributes to marketing their books and promoting their brand. Can …

Jeniffer Thompson, January/February 2018
The Truth About Keywords and Building Your Audience »

PUBLISHED JANUARY/FEBRUARY 2018 by Jeniffer Thompson, Founder, Monkey C Media — In the age of digital marketing it’s critical that you attract the attention of your audience and, more importantly, retain their attention. But how do you rise above the noise of your competition and get noticed? Ironically, I’ve got one word for you: keywords. Well, …

Deb Vanesse, January/February 2018
Industry Trends: Obstacles and Opportunities »

PUBLISHED JANUARY/FEBRUARY 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Watch Joshua Robertson’s video recap of this article! Which developments over the past year—e-books, audiobooks, artificial intelligence, Amazon—portend opportunity, and which pose obstacles to be navigated? With the turning of the calendar to a new year, publishers take stock of industry trends. E-books versus …

Alexa Schlosser, December 2017
Wattpad: Redefining Storytelling »

PUBLISHED DECEMBER 2017 by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Wattpad is a community-driven publishing platform that’s turning itself into a full-fledged entertainment company. The Motorola Razr was the coolest phone to have in 2006. That same year, Toronto-based Wattpad launched its reading app on the Razr. Today, Wattpad is still a mobile-first …

Angela Bole, November 2017
Director’s Desk: Have You Been Using IBPA’s SocialLink? »

PUBLISHED NOVEMBER 2017 by Angela Bole, CEO, Independent Book Publishers Association — Happy November, IBPA members! It’s time to get online. Almost a year ago, on Dec. 19, 2016, IBPA revealed an updated, user-friendly web portal for its 3,000 members. The online portal, called SocialLink, offers IBPA members the ability to build detailed member profiles …

Michele DeFilippo, November 2017
An Author Website Is the Cornerstone of An Author’s Platform »

PUBLISHED NOVEMBER 2017 by Michele DeFilippo, Owner, 1106 Design — With literally millions of books for sale online, a book marketing strategy is more important than ever. You should be thinking about marketing your book even as you finish up your manuscript, and your marketing plan should include building your author platform. An established platform …

Deb Vanasse, September 2017
Workflow Solutions: Software to the Rescue »

PUBLISHED SEPTEMBER 2017 by Deb Vanasse, Reporter, IBPA Independent magazine — Finding a comprehensive publishing software solution can be nearly impossible—and often unnecessary. Most publishers employ piecemeal solutions that fit their segment and scale. Imagine a software solution that would manage every facet of publishing—manuscript development, printing, distribution, invoicing. A solution that would provide a …

Alexa Schlosser, June 2017
Finding Real Creativity with Artificial Intelligence »

PUBLISHED JUNE 2017 by Alexa Schlosser, Managing Editor, IBPA Independent AUTHORS.me is a technology platform that uses data from bestselling books to evaluate content and connect writers with publishers. If you’re like me, when you hear the phrase “intelligent machine learning,” you feel the opposite of intelligent. Maybe you picture a robot, but then you …

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