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Independent Articles
Mark Wesley, March/April 2019
Board Member’s Memo: Your Business is the Product »

PUBLISHED MARCH/APRIL 2019 by Mark Wesley, Owner, me+mi publishing — As an independent publisher, how can you make it easy for buyers to find your company? Something has to get their attention, and it will not and cannot be just about your books. As a publisher, you need to create the best books you possibly …

Mark Coker, March/April 2019
Autopilot Marketing: Eliminate Friction and Let Your Book Sell Itself »

PUBLISHED MARCH/APRIL 2019 by Mark Coker, Founder, Smashwords — Here, Mark Coker explains how to make your book market itself by tweaking your viral catalysts Note: This is an excerpt from Smashwords’ Smart Author Podcast, episode 12, hosted by Mark Coker. Most of your new readership will come from readers who weren’t originally looking for …

Michele DeFilippo, November 2017
An Author Website Is the Cornerstone of An Author’s Platform »

PUBLISHED NOVEMBER 2017 by Michele DeFilippo, Owner, 1106 Design — With literally millions of books for sale online, a book marketing strategy is more important than ever. You should be thinking about marketing your book even as you finish up your manuscript, and your marketing plan should include building your author platform. An established platform …

David Wogahn, September 2017
Metadata Makeover »

PUBLISHED SEPTEMBER 2017 by David Wogahn, President, AuthorImprints.com – A five-point checklist for metadata maintenance and a case study using a two-year-old book. The days of releasing a book and never revisiting or monitoring its metadata are long gone. Instead of being a one-time task in the pre-launch countdown, ongoing sales success will increasingly rely …

Bryan Heathman, December 2015
Raise Your Conversion Rate »

PUBLISHED DECEMBER 2015 by Bryan Heathman, President, Made for Success Publishing Did you know that fewer than 2 percent of typical website visitors complete a transaction? Did you also know that the average website receives only 10 visitors a day? When you do the math, this translates to six online transactions per month, hardly a …

Deltina Hay, March 2010
Web 3.0: The Next Evolution of Internet Search—and How You Can Prepare for It Now by Using Cloud Computing »

      Web 3.0: The Next Evolution of Internet Search—and How You Can Prepare for It Now by Using Cloud Computing by Deltina Hay In the January issue of the Independent, the first of three articles about Web 3.0 focused on the semantic Web and how you can structure your data to make it …

Deltina Hay, February 2010
Web 3.0: The Next Evolution of Internet Search—and How You Can Prepare for It Now by Publishing Your Content as Linked Data »

      Web 3.0: The Next Evolution of Internet Search—and How You Can Prepare for It Now by Publishing Your Content as Linked Data by Deltina Hay In the January issue of the Independent, the first of three articles about Web 3.0 focused on the semantic Web and how you can structure your data …

Thomas Woll, January 2010
Getting Customers to Buy from Your Site: Hint—Clicks Don’t Count »

      Getting Customers to Buy from Your Site: Hint—Clicks Don’t Count by Thomas Woll One of the great mistakes people made with Web sites in the early ’90s is that they became enamored of counting clicks, at the expense of counting dollar sales and looking at profits. The theory was that if you …

Dana Lynn Smith, November 2009
Build Your Platform with Online Forums »

      TOOLBOX Build Your Platform with Online Forums by Dana Lynn Smith Forums provide a great way to network with people who share your interests, to build your reputation as an expert, to learn from others, and to subtly promote a book. These free online communities (also called discussion groups, listservs, bulletin boards, …

Karen Melamed and Barbara Wellner, September 2009
How to Use Your Web Site to Get Media Bookings »

      How to Use Your Web Site to Get Media Bookings by Karen Melamed and Barbara Wellner As television producers, we have booked hundreds of guests over the years. In the days before the World Wide Web, we found guests by reading through bundles of newspapers and magazines to focus on the important …

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