Article Tag - "Gillen, Steve"

or Article Tags

Independent Articles
Steve Gillen and Lori Krafte, December 2012
Contests, Sweepstakes, and Lotteries: What You Need to Know and Why You Need to Know It »

Publishers can and do use prize promotions in two ways—to find and acquire content, and to promote their books. But it’s important to understand the practical and legal differences among contests, sweepstakes, and lotteries. First, lotteries are not legal. A lottery combines three elements—prize, chance, and consideration—and is illegal in all states (except when run …

Steve Gillen, June 2012
Avoiding Litigation: The Truth About—and Alternatives to—Arbitration »

Conventional wisdom holds that litigation is a prohibitively expensive, slow, and burdensome way to resolve commercial disputes and that the wiser course is to have your contracts include a provision mandating use of alternative forms of dispute resolution, notably arbitration. There is a kernel of truth here, but the real story is considerably more complex; …

Steve Gillen, April 2012
Apple’s iBook Author: What You Need to Know (Whether or Not You Publish Textbooks) »

by Steve Gillen When Apple announced its iBook2 platform and the equally powerful and absolutely free iBook Author early this year at a media event, the combination was hyped as providing the next-generation capability to publish, deploy, and access digital books with interactive multimedia support. Although Apple introduced these tools as the reinvention of the …

Steve Gillen, March 2011
Printers’ Terms: What the Boilerplate Means and Where There’s Wiggle Room »

      Printers’ Terms: What the Boilerplate Means and Where There’s Wiggle Room by Steve Gillen The first part of any printing order form is for the optimist. You place your order for 3,000 copies of a 1-color, 240-page, perfect-bound, softcover book in a common trim size at a specified cost per copy. Then …

Steve Gillen, January 2011
Add Power to Your Purchase Order Form: A New Year’s Resolution Worth Keeping »

      Add Power to Your Purchase Order Form: A New Year’s Resolution Worth Keeping by Steve Gillen In the age of depressed consumer spending, shrinking ad budgets, recessionary pressures, and the belt-tightening all that provokes, we are all looking for ways to be more efficient and improve our processes. One opportunity to do …

Connect With Us

1020 Manhattan Beach Blvd., Suite 204 Manhattan Beach, CA 90266
P: 310-546-1818 F: 310-546-3939 E: info@IBPA-online.org
©2016 Independent Book Publishers Association

Visit Us On FacebookVisit Us On TwitterVisit Us On LinkedinCheck Our Feed