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Independent Articles
Gail M. Kearns, March/April 2018
The Beauty of Hand-Selling Books »

PUBLISHED MARCH/APRIL 2018 by Gail M. Kearns, President, To Press & Beyond — In 2015, my co-authors and I set up Mise en Press to publish our cookbook titled The Gourmet Girls Go Camping Cookbook: Amazing Meals Straight from Your Campfire. I had been a self-proclaimed book sherpa and president of To Press & Beyond …

Brian Jud, March/April 2018
Combining Retail and Non-Retail Book Sales »

PUBLISHED MARCH/APRIL 2018 by Brian Jud, Book Marketing Consultant — The best distribution system is a combination of retail and non-retail sales. This article describes how to apply these strategies to a book with content appropriate for two different demographics of women. When asked who their target reader is, many authors reply, “I don’t know,” …

Brian Jud, February 2017
3 Steps to Making Large Sales to Corporate Buyers »

PUBLISHED FEBRUARY 2017 by Brian Jud, Director, Association of Publishers for Special Sales (APSS) — Non-bookstore marketing is identical to selling through bookstores, yet vastly different. How can that be? There are two pieces in the special-sales pie: retail and non-retail. In retail sales (airport stores, supermarkets, and discount stores) books are sold off the …

Linda Carlson, January 2016
The Allure of Niche Markets »

PUBLISHED JANUARY 2016 by Linda Carlson, IBPA Independent Staff Reporter — Exploring the Perks of Targeting Specific Subsegments Many of us publish titles that are of general interest. They’re the books that can be expected to have a broad audience, and they often sell well in neighborhood bookstores and chain booksellers. Other titles are written …

Lynn Rosen, January 2016
How to Track Down Profitable Niche Markets »

PUBLISHED JANUARY 2016 by Lynn Rosen, IBPA Independent contributing editor The publishers in this month’s IBPA Independent Roundtable have had great success selling into niche markets. But it isn’t always easy finding these markets and, once they’ve been identified, figuring out the best way to reach them. Here are some extra tips and insights from …

Darhiana Téllez, January 2016
Kwame Alexander in His Own Words »

PUBLISHED JANUARY 2016 by Darhiana Tellez, IBPA Independent managing editor Kwame Alexander has been tapped to be the keynote speaker at IBPA’s Publishing University 2016, taking place April 8–9 in Salt Lake City, Utah. Alexander’s keynote session is titled “7 Tools for Publishing Success” (or “How I Sold Nearly a Million Poetry Books”). Ready to register …

Deb Vanasse, November 2015
Profiting from Reborn Books »

PUBLISHED NOVEMBER 2015 by Deb Vanasse, IBPA Independent staff reporter While some publishers chase hot new titles and breakout authors, others are enjoying substantial success by acquiring and relaunching books that have gone out of print with other companies. Willing and able to take chances, these independent publishers take the long view, growing bestsellers over …

Richard T. Williams, July 2015
The Evolution of Distribution »

PUBLISHED JULY 2015 by Richard T. Williams, Director, IPG For decades, “self-published” titles were considered second-rate and not worth bringing to the market because nobody exercised editorial control by vetting these titles. This is no longer an unequivocal fact—now the only real distinction to be made is whether or not someone other than the author …

Deb Vanasse, June 2015
The Leap: Growing from One Book to Many »

PUBLISHED JUNE 2015 by Deb Vanasse, Founder, Running Fox Books It begins with one person, one vision, one book—a book that flourishes with a press that knows how to make the most of the strengths that come with being small. Building on that single success, the vision expands, and with it the press. As IBPA …

Linda Carlson, May 2015
Fueling Success: What Makes Octane Press Prosper »

PUBLISHED MAY 2015 by Linda Carlson, IBPA Independent staff reporter “Create quality books” and “Sell outside bookstores” may sound familiar, but those time-tested tactics are what spell success for Octane Press. And publisher Lee Klancher has proved that you can do both those things with titles about tractors—and taxi drivers, and motorcycles. Klancher had years of …

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