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Independent Articles
Michele DeFilippo, November 2017
An Author Website Is the Cornerstone of An Author’s Platform »

PUBLISHED NOVEMBER 2017 by Michele DeFilippo, Owner, 1106 Design — With literally millions of books for sale online, a book marketing strategy is more important than ever. You should be thinking about marketing your book even as you finish up your manuscript, and your marketing plan should include building your author platform. An established platform …

Georgia McBride, August 2017
Should You Share It All on Social Media? »

PUBLISHED AUGUST 2017 by Georgia McBride, Owner, Georgia McBride Media Group – You’ve seen it a thousand times: an employee whose social media followers follow them because of the job they have adding a disclaimer to their social media profile that says something like, “Views are my own, not affiliated with my company.” It’s a …

Jandra Sutton, April 2017
The Ever-Changing State of Social Media and Book Marketing »

PUBLISHED APRIL 2017 by Jandra Sutton, author coach and digital marketing consultant The landscape of social media is complex and evolving. To market your books effectively and efficiently, it is important to stay up-to-date. You don’t need to be an expert on marketing to know that social media has changed rapidly over the years. In …

Julia Schopick, March 2017
Using Facebook to Spread Your Book’s Important Message »

PUBLISHED MARCH 2017 by Julia Schopick, best-selling author of HONEST MEDICINE: EFFECTIVE, TIME-TESTED, INEXPENSIVE TREATMENT FOR LIFE-THREATENING DISEASES – In my previous column for IBPA Independent, Taking to the Waves: Using Radio to Get the Word Out, I wrote about my favorite method of book promotion: being interviewed on talk radio. Being a guest on …

David Wogahn, February 2017
Twitter for Those Who Don’t Want to Tweet »

PUBLISHED FEBRUARY 2017 by David Wogahn, President, AuthorImprints.com How many books can you sell if the people you are marketing to are the people you currently know? Unless you are Beyoncé or Steph Curry, probably not many. So, if you don’t know many people, how do you meet new friends—especially those that are well-connected—and make …

Darhiana Mateo Téllez, February 2016
Kat Meyer’s Manifesto »

PUBLISHED FEBRUARY 2016 by Darhiana Mateo Téllez, IBPA Independent managing editor The queen of content talks trends, technology, and Twitter Kat Meyer is a professional eavesdropper—among other talents. With 20-plus years in the publishing industry in roles spanning community management, event curation, editorial, marketing, and social media, Meyer has made it her business to stay on …

Fauzia Burke, February 2016
10 Steps for Sending Successful Emails to Your Fans and Readers »

PUBLISHED FEBRUARY 2016 by Fauzia Burke, Founder & President, FSB Associates Connecting with people is a privilege. Don’t waste it. Social media can be very successful, but the real power of your online marketing lies in your email mailing list. People who sign up to be on your email list are your super fans. You …

Frances Caballo, November 2015
Nine Twitter Tools and Apps for Time-Saving Tweeting »

PUBLISHED NOVEMBER 2015 by Frances Caballo, Author and Social Media Strategist I’m a huge fan of Twitter. It’s my number-one source for traffic to my website. And I also love Twitter because it has led to meeting people around the world who have helped me make book sales around the world. Numerous applications can help …

Deltina Hay, September 2015
A Practical Guide to Social Media Advertising, Part 2 »

PUBLISHED SEPTEMBER 2015 by Deltina Hay, Founder and Curator, DeltinaU.com — Given today’s social media noise level, I recently decided that I would pay for some exposure within social media platforms. Now I’m suggesting that you do the same, not by replacing your existing social media marketing strategy but by enhancing it to promote some …

Deltina Hay, August 2015
A Practical Guide to Social Media Advertising, Part 1 »

PUBLISHED AUGUST 2015 by Deltina Hay, Founder, DeltinaU.com With Facebook continuing to tighten its grip on how many of your page fans get to see your promotional updates (see on.fb.me/11cJMb9), and with other social media platforms sure to follow suit, it is time to be realistic about whether your social media marketing strategy can survive …

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