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Independent Articles
Kelly Abbott, January/February 2018
It’s All About the Hustle: 5 Ways to Promote Your Work »

PUBLISHED JANUARY/FEBRUARY 2018 by Kelly Abbott, CEO, Great Jones Street — When it comes to writing, it’s not enough to be good. Often, what differentiates a good writer from a great one is the hustle, or relentless pursuit and promotion of one’s craft. 1. Social Media From LinkedIn to Facebook to Snapchat, leveraging social media …

Brian Feinblum, January/February 2018
How to Get 1 Million Page Views »

PUBLISHED JANUARY/FEBRUARY 2018 by Brian Feinblum, Chief Marketing Officer, MEDIA CONNECT — Many authors want to sell lots of books, get media attention, win awards, hit a bestseller list, and impact society with their books. Lots of writers will employ a social media strategy that contributes to marketing their books and promoting their brand. Can …

Michele DeFilippo, November 2017
An Author Website Is the Cornerstone of An Author’s Platform »

PUBLISHED NOVEMBER 2017 by Michele DeFilippo, Owner, 1106 Design — With literally millions of books for sale online, a book marketing strategy is more important than ever. You should be thinking about marketing your book even as you finish up your manuscript, and your marketing plan should include building your author platform. An established platform …

Julia Schopick, September 2017
Commenting: An Underused Way to Promote Your Books Online »

PUBLISHED SEPTEMBER 2017 by Julia Schopick, best-selling author of HONEST MEDICINE: EFFECTIVE, TIME-TESTED, INEXPENSIVE TREATMENT FOR LIFE-THREATENING DISEASES – In my previous IBPA columns, I shared concrete ways to use my two favorite promotional venues—radio and Facebook—to educate your potential readers and sell books. I also discussed ways to use the two promotional methods in …

Julia Schopick, July 2017
Using National Months, Weeks, and Days to Promote Your Book »

PUBLISHED JULY 2017 by Julia Schopick, best-selling author of HONEST MEDICINE: EFFECTIVE, TIME-TESTED, INEXPENSIVE TREATMENT FOR LIFE-THREATENING DISEASES – Almost everyone knows that October is National Breast Cancer Awareness Month. That’s because organizations like the Susan G. Komen and Avon foundations, the American Cancer Society, and the Breast Cancer Research Foundation successfully utilize this national …

David Wogahn, February 2017
Twitter for Those Who Don’t Want to Tweet »

PUBLISHED FEBRUARY 2017 by David Wogahn, President, AuthorImprints.com How many books can you sell if the people you are marketing to are the people you currently know? Unless you are Beyoncé or Steph Curry, probably not many. So, if you don’t know many people, how do you meet new friends—especially those that are well-connected—and make …

Kimberly A. Edwards, June 2016
Finding Fans: Practical and Targeted Promotion »

PUBLISHED JUNE 2016 by Kimberly A. Edwards, Freelance Writer — Promotion is all about results, and publishers are always searching for innovative ideas that reverberate in the market. Here, four top publishing marketing experts offer some number-driven strategies. Create Super Fans Penny Sansevieri of Author Marketing Experts (amarketingexpert.com), suggests building super fans. “A super fan …

Stephanie Ridge, December 2012
Help for Overwhelmed Authors »

  Help for Overwhelmed Authors December 2012 by Stephanie Ridge   Whether I’m talking with authors who have several books under their belts or with publishers who need their authors to be effective promoters, one theme recurs: The authors are overwhelmed. In fact, they feel so overwhelmed that when a speaker at one IBPA University …

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