Article Tag - "Selling to Libraries"

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Angela Bole, March/April 2019
Director’s Desk: Understanding IBPA’s Position on Controlled Digital Lending (CDL) »

PUBLISHED MARCH/APRIL 2019 by Angela Bole, CEO, Independent Book Publishers Association — Why we signed an appeal against the new software system that takes advantage of authors. On Feb. 13, 2019, IBPA joined 37 other book industry associations on an open appeal to readers and librarians from the victims of Controlled Digital Lending (CDL). View …

Robin Bartlett and Sharon Castlen, August 2017
A 7-Step Plan for Selling to Libraries (Selling to Libraries & Schools: Part 3 of 3) »

PUBLISHED AUGUST 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated Book Marketing – The final part of a three-part series on how to sell to libraries and schools. (Part 1 | Part 2 | Part 3) In the first installment of this series, we offered 10 tips for selling to libraries and schools. …

Robin Barlett and Sharon Castlen, June 2017
Checklist for Selling to Schools (Selling to Libraries & Schools: Part 2 of 3) »

PUBLISHED JUNE 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated Book Marketing The second part of a three-part series on how to sell to libraries and schools. (Part 1 | Part 2 | Part 3) In the first installment of this series, we offered 10 tips for selling to libraries and schools. In …

Robin Bartlett & Sharon Castlen, April 2017
Capturing the Lucrative Library and School Markets (Selling to Libraries & Schools: Part 1 of 3) »

PUBLISHED APRIL 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated Book Marketing In the first part of a three-part series, the authors offer 10 tips for selling to libraries and schools. (Part 1 | Part 2 | Part 3) Libraries and schools represent a tremendous opportunity for expanding the sales, credibility, and visibility …

Barbara Techel, February 2012
Selling Books in Schools with Skype »

    The author and subject of Frankie, the Walk ’n Roll Dog on a Skype visit with fourth-graders at a school in New York. Selling Books in Schools with Skype by Barbara Techel Skype is showing real promise for connecting schools and authors. It’s no secret that school budgets are being squeezed tighter each …

Brian Jud, April 2010
Distribution Partners for Library Sales »

      Distribution Partners for Library Sales by Brian Jud The library marketplace is made up of almost 120,000 locations and is divided into many segments. In addition to the more than 16,500 public libraries and their branches, there are academic libraries, religious libraries, hospital libraries, prison libraries, military libraries, niche libraries, and more. …

Linda Carlson, April 2010
It’s a Bookstore, It’s a Publishing House: The Poisoned Pen Success Story »

      BUILDING THE BUSINESS It’s a Bookstore, It’s a Publishing House: The Poisoned Pen Success Story by Linda Carlson Mystery is a fascinating genre, and the business of publishing mysteries has more twists and turns than even the most carefully plotted thriller. Who would have assumed, for example, that public libraries would be …

Linda Carlson, December 2007
Standing-Order Plans: The Structures and the Payoffs »

      Standing-Order Plans: The Structures and the Payoffs by Linda Carlson How do publishers turn browsers into buyers? One strategy is to eliminate the browsing. That’s how standing-order plans work. You don’t have to overcome the natural inertia of prospective buyers, because you make one sale and it pays off time and again. …

Jenny McCune, January 2006
Getting Librarians to Buy Your Books »

PUBLISHED JANUARY 2006 by Jenny McCune — Librarians have less time, fewer staff members, and smaller budgets these days for evaluating and buying books. That makes it harder for independent publishers to get their books noticed among the hundreds of new titles launched every day. As reported in last month’s PMA Independent, participation in the …

Jenny McCune, December 2005
Putting CIP in Perspective »

The Library of Congress’s Cataloging in Publication (CIP) program seems to be causing independent publishers a lot of unnecessary anguish. Established in 1971 to create bibliographic records for books not yet published, the program is supposed to streamline processing for libraries. With that in mind, publishers who don’t meet CIP criteria often assume that their …

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