Article Tag - "Selling to Bookstores"

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Independent Articles
Deb Vanasse, November 2017
Shelf Space: How Booksellers Decide »

PUBLISHED NOVEMBER 2017 by Deb Vanasse, Reporter, IBPA Independent magazine — Indie bookstores are thriving today. If indie publishers want to get their foot in the door, they need to understand the factors booksellers weigh when deciding which books to stock. Forget the gloom-and-doom forecasts of a few years back. In the digital age, independent …

L.M. Browning, November 2017
Board Member’s Memo: A Few Things to Consider about Book Distribution »

PUBLISHED NOVEMBER 2017 by L.M. Browning, Founder, Homebound Publications & IBPA Board Member — As a publisher who routinely gives talks on the industry, I often find myself being asked the same questions by other publishers and authors alike: What is traditional distribution, and why is it important? The importance of traditional distribution is two-fold: …

Alexa Schlosser, March 2017
Navigating the World of Independent Booksellers »

PUBLISHED MARCH 2017 by Alexa Schlosser, Managing Editor, IBPA Independent magazine — From managing relationships to unexpected challenges, 11 IBPA members weigh in on their experiences working with independent booksellers. Meet the Panelists Nan Doya, Executive Editor, Casper Press Tracee Dunblazier, Author, Founder, GoTracee Publishing LLC Gloria T. August, CEO, English Garden Talk Press, St. …

Alexa Schlosser, March 2017
What do Independent Booksellers Really Think? »

PUBLISHED MARCH 2017 by Alexa Schlosser, Managing Editor, IBPA Independent magazine — We asked three bookselling experts to answer some of your questions regarding the relationship between indie author/small press and indie booksellers. Ann Seaton Administrator, Northern California Independent Booksellers Association Q: What information and/or characteristics appeal to you when considering shelving a book by …

Oren J. Teicher, September 2016
The Alignment of Indie Bookstores and Presses »

PUBLISHED SEPTEMBER 2016 by Oren J Teicher, CEO, American Booksellers Association (ABA) — Among the many players in the book business, I would argue that independent presses and independent bookstores are perhaps the most closely aligned in terms of their goals and mission. For both of us, working to make sure that readers and book …

Robin Bartlett, June 2016
Placement Tips for Small Publishers »

PUBLISHED JUNE 2016 by IBPA Independent magazine In this monthly IBPA Independent Roundtable, we answer the following question posed by IBPA member, Robin Bartlett: “What are some practical and economic steps that small independent publishers (with less than five to 10 titles and who are operating on a shoestring budget) can take to get local …

Melissa M. Williams, December 2011
How to Have a Successful Bookstore Event »

With the right plan and marketing, you can almost guarantee a sell-out bookstore event. As an author and a publisher of children’s chapter books, I’ve always made my goals selling lots of copies and, more important, selling out, for one major reason: I never want books returned to my publishing house. Returns expenses eat into, …

John Mutter, September 2011
Bookstores: The Bigger Picture »

Bookstores are dying. Indie bookstores are dying. Chain bookstores are dying. If you needed any reminder of this dreary take on book retailing, you got it when Borders Group finally gave up the ghost and announced it was shutting down for good. Through the end of September, the last 399 Borders and Walden bookstores—two-thirds of …

David Cole, February 2004
Investing in Better Bookstore Business: Seven Ways to Buy "Pull" »

Getting your books into bookstores can be a Pyrrhic victory if they sit on the shelves and then get returned. In marketing terms, you have created “push,” but you also need “pull”–consumers walking into the stores and buying your books–thus generating bookstore reorders and long-term success. To create pull, you can use public relations, direct …

by Laurie McBride, New Vendor Acquisitions, Border, September 2002
The Basics of Marketing to Borders »

and Cynthia Frank, President, Cypress House There’s a place for titles from small and independent publishers in the big bookstore chains, and marketing your title to them may be easier than you think. The larger chains (Borders, Barnes & Noble, and Books-a-Million) represent well over one-quarter of retail bookstore sales in the United States. In …

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