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Independent Articles
Brian Jud, February 2017
3 Steps to Making Large Sales to Corporate Buyers »

PUBLISHED FEBRUARY 2017 by Brian Jud, Director, Association of Publishers for Special Sales (APSS) — Non-bookstore marketing is identical to selling through bookstores, yet vastly different. How can that be? There are two pieces in the special-sales pie: retail and non-retail. In retail sales (airport stores, supermarkets, and discount stores) books are sold off the …

Ian Lamont, January 2017
Board Member’s Memo: How to Use Amazon Ads to Boost Sales »

PUBLISHED JANUARY 2017 by Ian Lamont, Founder, i30 Media — Online and mobile advertising has been a mixed bag for indie publishers. You may have tried platforms such as Google’s AdWords tool or Facebook Ads, which let publishers target audiences searching online or browsing their social media feeds. But there’s a relatively new player in …

Brian F. O’Leary, April 2016
Overcoming the Page Metaphor »

PUBLISHED APRIL 2016 by Brian O’Leary, Principal, Magellan Media Consulting Publishers and authors seeking sales across multiple platforms face a widely recognized challenge: discovery. More than ever, content abundance makes helping readers find a book a marketing priority. But publishers and authors face a less visible but equally significant challenge: demonstrating relevance to audiences that …

Deb Vanasse, March 2016
Putting Backlists to Work: How Indie Publishers Breathe New life Into Seasoned Titles »

PUBLISHED MARCH 2016 by Deb Vanasse, IBPA Independent staff reporter To the casual observer, publishing seems to be all about the new—new releases, debut authors, new lists—an impression created by a prevailing model that emphasizes frontlist sales over seasoned titles. But publishers who embrace this model miss substantial opportunities for sales. Without much fanfare, independent …

Deltina Hay, July 2013
Keys to Conversion »

Board Member’s Memo Keys to Conversion July 2013 by Deltina Hay   “Sure, getting discovered is great, but how many sales were generated as a result?” That’s the question people consistently asked during my two sessions at IBPA’s 2013 Publishing University, even though the session topics were quite different. One session was …

Marion Gropen, April 2012
Your Most Useful Numbers Tool: The Single-Title P&L »

      Your Most Useful Numbers Tool: The Single-Title P&L by Marion Gropen You may feel you’d rather have your teeth pulled than wade into “numbers.” But publishers do have to do the math to survive and thrive. This means dealing with a lot of numbers, all of which interact, so you need spreadsheets …

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