Article Tag - "Reviews & Endorsements"

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Independent Articles
Steve Gillen, September/October 2018
What You Need to Know About Endorsements »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Stephen E. Gillen, Lawyer & Partner, Wood Herron & Evans — Changing methods and media of advertising has changed the application of the basic principles of endorsements. Endorsements are good for business. We know this intuitively. And a 2012 article in the Journal of Advertising Research confirms it empirically, reporting that …

Kristina Radke, July 2016
Which Review Outlets Should You Target? »

PUBLISHED JULY 2016 by Kristina Radke, International Account Director, NetGalley You know that book reviews matter. They are one of the linchpins that retail sites use to create algorithms that can boost a book’s visibility and help to generate word-of-mouth buzz out in the wider world. “Effective frequency” is the concept that consumers are more …

Sandra Beckwith, January 2015
Should You Respond to Negative Reader Reviews? »

PUBLISHED JANUARY 2015 by Sandra Beckwith, Build Book Buzz One of my books got a negative review on Amazon that really bugs me. The reviewer for Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness wrote, “This book was disappointing in that it joins the many books already out there that focus on the …

R.J. Adams, July 2014
Six Ways to Get More Book Reviews »

PUBLISHED JULY 2014 by R.J. Adams, Author – Book reviews are a form of social proof. When readers are deciding whether or not to buy a book, one thing they look at is reviews, and a lack of reviews can cause potential readers to move on to another book. Although it’s obvious how important reviews …

Cynthia Shannon, May 2014
How to Use Goodreads for Book Promotion »

PUBLISHED MAY 2014 by Cynthia Shannon, Author Marketing Coordinator, Goodreads When I came to Goodreads last year, I had been working as a book publicist for seven years, so I knew that Goodreads was a popular book review and recommendation site where readers connect with each other over a shared passion for books. I had …

Linda Carlson, October 2013
Endorsements, Part 2: Practical Pointers for Getting and Using Praise »

PUBLISHED OCTOBER 2013 by Linda Carlson, Staff Reporter, IBPA Independent SEE ALSO: Part 1 How important are endorsements and testimonials for selling books? That question is hard to answer, but most book industry people believe that praise from credible sources has value in getting books reviewed, accepted by wholesalers and distributors, hand-sold by booksellers, and …

Steve Gillen, September 2013
The Legal Side of Endorsements and Testimonials »

PUBLISHED SEPTEMBER 2013 by Steve Gillen, Lawyer, Wood Herron & Evans Endorsements are good for business. We know this intuitively. And a 2012 article in the Journal of Advertising Research confirms it empirically in a report on a study of more than 300 endorsement deals over nearly two decades, which found that endorsements resulted in an average …

Linda Carlson, September 2013
Endorsements, Part 1: Getting Comments to Spur Sales »

PUBLISHED SEPTEMBER 2013 by Linda Carlson, Staff Reporter, IBPA Independent SEE ALSO: Part 2 It may be not what your book says that sells it, but who says what about your book, to paraphrase that maxim about who you know being more important than what you know. And, not surprisingly, who you know helps you …

Tad Crawford, November 2012
“Dear Dead Author” and Better Ways of Getting Blurbs »

PUBLISHED NOVEMBER 2012 by Tad Crawford, Founder, Allworth Press As the head of Allworth Press for 23 years and as the author of 14 nonfiction books, I often saw how important it is to gather blurbs for a new book. I know they lend credibility and may also help identify and connect to the audience …

Linda Carlson, April 2012
Reviews: What About Formats and Fees? »

PUBLISHED APRIL 2012 by Linda Carlson, Staff Reporter, IBPA Independent The number of publications that publish book reviews has declined from even five years ago, and reviews that do get published are generally shorter now, as well as more likely to be syndicated in hundreds of papers. The result? It’s harder and harder to get …

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