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Independent Articles
Mara Purl, August 2009
Looking Back at “The Future of Publishing” »

      Looking Back at “The Future of Publishing” by Mara Purl Every year IBPA offers each of its affiliates a scholarship for Publishing University (any member of any affiliate may apply, so think about it for next year!). This year, I had the great privilege of getting one of those scholarships, via the …

Robin Bartlett, May 2009
How You Can Prosper in Tough Times (And Other Lessons to Be Learned at Publishing University) »

      PUBLISHING UNIVERSITY PREVIEW How You Can Prosper in Tough Times (And Other Lessons to Be Learned at Publishing University) by Robin Bartlett I recently had the good fortune to talk with Tom Woll, who runs Cross River Publishing Consultants and is one of Publishing University’s financial-management experts. Tom will be teaching a …

Brian Jud, March 2009
PUBLISHING UNIVERSITY PREVIEW »

      PUBLISHING UNIVERSITY PREVIEW Marketing Insights by Brian Jud If you are looking for new ways to sell more books, and to sell them more profitably in today’s challenging economy, then IBPA’s 2009 Publishing University has what you want. Here’s a quick report on some of the new courses, new speakers, and new …

Terry Nathan, January 2009
Profiting from Publishing University: Members Share Valuable Lessons They Learned »

      DIRECTOR’S DESK by Terry Nathan Executive Director Profiting from Publishing University: Members Share Valuable Lessons They Learned Happy New Year! Have you made your resolutions yet? If not, let me help you out. I hereby challenge each and every one of you to get better at the business of publishing this year. …

Sharon Goldinger, December 2008
PUBLISHING UNIVERSITY PREVIEW »

      PUBLISHING UNIVERSITY PREVIEW by Sharon Goldinger If you’re ready to go to the next level in your publishing company, the Advanced Track at the 2009 Publishing University is just for you. Offered on Wednesday, May 27, it is designed for publishers who are seeking more sophisticated marketing techniques, more advanced approaches to …

Terry Nathan, September 2008
DIRECTOR’S DESK »

      DIRECTOR’S DESK by Terry Nathan Executive Director Back-to-School Season Education, in my opinion, is the most important part of your publishing program, especially in this day and age. The business of book publishing is changing so rapidly that you need to jump on board the school bus, or be run over by …

Terry Nathan, July 2008
DIRECTOR’S DESK »

      DIRECTOR’S DESK by Terry Nathan Executive Director What a Wonderful Time: Highlights of Our Big Spring Events When I got back from an action-packed week of events at Publishing University and BEA, I was exhausted and rejuvenated at the same time. Sounds strange, but it’s true. Our office works tirelessly in the …

Robin Bartlett, May 2008
Why We Keep Coming Back »

      PUBLISHING UNIVERSITY PREVIEW Why We Keep Coming Back by Robin Bartlett, with a little help from the Track Leaders for the 2008 Publishing University Every year the Publishing University program becomes more robust. When I took over planning for it 15 years ago, it was a small, localized two-day program with 45 …

Jennifer Stein and Robin Bartlett, April 2008
Action on the Advanced Track »

      PUBLISHING UNIVERSITY PREVIEW Action on the Advanced Track by Jennifer Stein and Robin Bartlett The 2008 Publishing University Advisory Committee has added a number of innovations for this year’s program, including the Advanced Track, which is designed to provide an opportunity for experienced publishers to learn from and network with others at …

Linda Beattie Inlow and Robin Bartlett, March 2008
You’re On the Air and It’s Show Time! »

      PUBLISHING UNIVERSITY PREVIEW You’re On the Air and It’s Show Time! by Linda Beattie Inlow and Robin Bartlett Among the 44 new classes you’ll encounter at this year’s Publishing University are two creative productions—You’re On the Air and It’s Show Time!—by Brian Jud of Book Marketing Works, LLC, and Judy Jernudd of …

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