Article Tag - "Publicity: Radio & TV"

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Independent Articles
David Crumm, March/April 2018
Summoning Our Allies & Angels »

PUBLISHED MARCH/APRIL 2018 by David Crumm, Journalist, ReadTheSpirit.com — Front Edge Publishing integrates highly engaged partners—Allies and Angels—into the promotion of their books. Any publisher would be pleased to learn that an upcoming book had sold nearly 2,000 advance copies even before the title was publicly released to Amazon and other sellers. Recently, we saw …

Deb Vanasse, March/April 2018
Making News »

PUBLISHED MARCH/APRIL 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — To win at the news game, publishers need to craft newsworthy angles, strategically pitching stories that focus less on the book and more on the content journalists seek. To its own author and publisher, every book seems like news. After all, the effort to …

Julia Schopick, December 2017
Good Q&As in Your Media Packet Lead to Better Interviews »

PUBLISHED DECEMBER 2017 by Julia Schopick, best-selling author of HONEST MEDICINE: EFFECTIVE, TIME-TESTED, INEXPENSIVE TREATMENT FOR LIFE-THREATENING DISEASES — In my September 2016 column for IBPA Independent, “Taking to the Waves: Using Radio to Get the Word Out,” I wrote about how to use radio interviews for disseminating your important messages and selling more books. …

Julia Schopick, September 2016
Taking to the Waves: Using Radio to Get the Word Out »

PUBLISHED SEPTEMBER 2016 by Julia Schopick, best-selling author of HONEST MEDICINE: EFFECTIVE, TIME-TESTED, INEXPENSIVE TREATMENT FOR LIFE-THREATENING DISEASES – You’ve just published a book with an important message—one you and your author hope will change the world. Now, it’s time to promote it. Of course, you’ll use a number of tried-and-true methods, some of which …

Linda Carlson, December 2014
Harnessing the Potential of Publicity »

Publicity is free. Publicity is easy. Publicity is a given if your book wins an award. Publicity sells books. These are only a few of the myths about public relations and publicity. You’ve undoubtedly heard many others, especially in sales pitches from people who want you to pay them to generate media releases, write social …

Robert Matzen , August 2014
10 Lessons I Learned From My PR Campaign »

Investing in a PR campaign opened up a world of readers for my book and helped me learn valuable lessons that I will put into practice with every future book. As I was writing Fireball: Carole Lombard and the Mystery of Flight 3, I often wondered if anyone would care about a movie star who …

Jackie Lapin, April 2014
The Case for Internet Radio Appearances »

Watching the vast changes in book marketing in the last few years, we’ve seen mainstream media retrench due to budget constraints and shifting audience attention. From my vantage point as a media relations expert specializing in targeted radio media tours for authors, I now see Internet radio as an increasingly influential medium for reaching buyers. …

Christina Mamangakis, October 2102
Media Training With and Without Hiring a Coach »

Publishers and book publicists do a number of things to help authors prepare for interviews. Sometimes—and especially when national media interviews, like NPR and the morning TV shows, are at stake—they hire media coaches. But sometimes that may not be practical, so it makes sense to help authors do media training on their own. What …

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