Article Tag - "Publicity: Print Media"

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Independent Articles
David Crumm, March/April 2018
Summoning Our Allies & Angels »

PUBLISHED MARCH/APRIL 2018 by David Crumm, Journalist, ReadTheSpirit.com — Front Edge Publishing integrates highly engaged partners—Allies and Angels—into the promotion of their books. Any publisher would be pleased to learn that an upcoming book had sold nearly 2,000 advance copies even before the title was publicly released to Amazon and other sellers. Recently, we saw …

Deb Vanasse, March/April 2018
Making News »

PUBLISHED MARCH/APRIL 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — To win at the news game, publishers need to craft newsworthy angles, strategically pitching stories that focus less on the book and more on the content journalists seek. To its own author and publisher, every book seems like news. After all, the effort to …

Deb Vanasse, April 2017
Does Book Publicity Still Matter? »

PUBLISHED APRIL 2017 by Deb Vanasse, Reporter, IBPA Independent To get results in the digital age, public relations efforts must be executed strategically. Newspaper, magazine, radio, television. In the digital age, proponents of online buzz might deem public relations efforts aimed at these media pointless. Not so fast, say experts and publishers who’ve achieved sales …

Magdalene Thomas, December 2015
Instead of Ads »

PUBLISHED DECEMBER 2015 by Magdalene Thomas, Marketing Associate, Greenleaf Book Group Print is dead. No, I don’t mean print books—I mean print advertising intended to sell books. And yet it’s still pretty common practice to buy expensive print ads for books in highbrow publications. The big one, of course, is the New York Times Sunday …

Linda Carlson, August 2015
Marketing Whatever You Have to Market, Part 5: Promotion Opportunities and Issues (2 of 3) »

PUBLISHED AUGUST 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the fifth in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the fifth in a series of articles under the headline “Marketing Whatever You Have to Market” about using the …

Linda Carlson, December 2014
Harnessing the Potential of Publicity »

Publicity is free. Publicity is easy. Publicity is a given if your book wins an award. Publicity sells books. These are only a few of the myths about public relations and publicity. You’ve undoubtedly heard many others, especially in sales pitches from people who want you to pay them to generate media releases, write social …

Linda Carlson , September 2014
How to Use Associations for Book Marketing and Sales »

Associations—the ones your prospective customers belong to and the ones you’re eligible for—offer a variety of promotional opportunities for your books, some for as little as the cost of a review copy or a luncheon meeting. You can discreetly pass out book flyers when you’re attending a college alumni association event, submit an announcement to …

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