Article Tag - "Publicity: General"

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Independent Articles
Krista Clive-Smith, July/August 2018
How to Create a Personal Brand »

PUBLISHED JULY/AUGUST 2018 by Krista Clive-Smith, Author, Get Noticed. Be Remembered. — The act of branding is about proactively shaping others’ perceptions. When an author creates a book, they labor over each paragraph, sentence, word, and punctuation mark. The book is their baby. Once the writing is complete, it’s time to put a cover on …

Alexa Schlosser, July/August 2018
An Interview with Michele Cobb and Tavia Gilbert on the Audie Awards® »

PUBLISHED JULY/AUGUST 2018 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — An interview with Audio Publishers Association executive director Michele Cobb and past Audie Award winner Tavia Gilbert In the spirit of awards season, IBPA Independent wanted to chat with the head of a program that continues to grow year over year, Michele …

Ebonye Gussine Wilkins, March/April 2018
Editorial Solutions to Public Relations Problems »

PUBLISHED MARCH/APRIL 2018 by Ebonye Gussine Wilkins, Founder, August Rose Press — Public relations are just that: how you deal with the public at large with respect to your work. In indie publishing, we’ve been able to take control of our own narratives and release books into the world that may otherwise have not seen …

Julia Schopick, December 2017
Good Q&As in Your Media Packet Lead to Better Interviews »

PUBLISHED DECEMBER 2017 by Julia Schopick, best-selling author of HONEST MEDICINE: EFFECTIVE, TIME-TESTED, INEXPENSIVE TREATMENT FOR LIFE-THREATENING DISEASES — In my September 2016 column for IBPA Independent, “Taking to the Waves: Using Radio to Get the Word Out,” I wrote about how to use radio interviews for disseminating your important messages and selling more books. …

Brian Feinblum, October 2017
No More Excuses: 15 Ways to Start Promoting Your Book »

PUBLISHED OCTOBER 2017 by Brian Feinblum, Chief Marketing Officer, MEDIA CONNECT – Many authors simply want to write books and get published. They hope to make money, but that’s not what drives them. There is also ego, pride, and one’s legacy at stake. But, most of all, writers want to impact the world through their …

K. Sean Buvala, October 2017
Business Development: More Than Book Sales »

PUBLISHED OCTOBER 2017 by K. Sean Buvala, Author, DADDYTELLER – Your book can become a tool for more speaking opportunities. Here are 10 candid tips to guide you in the right direction. Many years ago, I had a business lunch with some decision makers for a local organization. They were meeting with me as a favor to …

Georgia McBride, August 2017
Should You Share It All on Social Media? »

PUBLISHED AUGUST 2017 by Georgia McBride, Owner, Georgia McBride Media Group – You’ve seen it a thousand times: an employee whose social media followers follow them because of the job they have adding a disclaimer to their social media profile that says something like, “Views are my own, not affiliated with my company.” It’s a …

Jim Azevedo, August 2017
Why Indies Should Embrace Public Speaking »

PUBLISHED AUGUST 2017 by Jim Azevedo, Marketing Director, Smashwords – The mention of public speaking can strike fear and self-doubt into the hearts of even the most courageous and successful publishing professionals. Most people loathe the thought of public speaking so much they won’t even give it a try. Therein lies your advantage. By simply giving …

Julia Schopick, July 2017
Using National Months, Weeks, and Days to Promote Your Book »

PUBLISHED JULY 2017 by Julia Schopick, best-selling author of HONEST MEDICINE: EFFECTIVE, TIME-TESTED, INEXPENSIVE TREATMENT FOR LIFE-THREATENING DISEASES – Almost everyone knows that October is National Breast Cancer Awareness Month. That’s because organizations like the Susan G. Komen and Avon foundations, the American Cancer Society, and the Breast Cancer Research Foundation successfully utilize this national …

Brian Feinblum, April 2017
The Value of Professional Book Promotion »

PUBLISHED APRIL 2017 by Brian Feinblum, Chief Marketing Officer, Media Connect Read on for expert advice on when to hire a book publicist and how to work with them to maximize results. Should I hire a book publicity firm to help get media exposure for my book? What kind of budget is appropriate? What can …

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