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Independent Articles
Alexa Schlosser, January/February 2019
Looking Back and Foreword: An Interview with Foreword Reviews Victoria Sutherland »

PUBLISHED JANUARY/FEBRUARY 2019 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Indie book reviewer Foreword Reviews has been around for 20 years. What has changed, and where are they going? Foreword Reviews began in 1998 with a mission to help booksellers and librarians discover great books from independent presses. In the 1990s and …

Seth Dellon, November/December 2018
The Value of Book Reviews »

PUBLISHED NOVEMBER/DECEMBER 2018 by Seth Dellon, Director of Strategic Development, Publishers Weekly — How a quality book review can enhance your book’s marketing technique. The term “independent publishing” has seen as much evolution as the actual industry that spawned it. What once included books by non-corporate-but-otherwise-traditional publishers that accounted for a small number of books …

Joanne McCall, September/October 2018
Before You Hire a Publicist, Read This! »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Joanne McCall, Premier Publicist and Media Training Expert — Before reaching out to a book publicist there are three things you should handle first. To say our world is changing quickly is cliché. In fact, quick change is the new norm, so we must be willing to learn new things and …

Brian Feinblum, September/October 2018
23 Reasons Why Writers Pursue Book Publicity … Other Than to Generate Book Sales »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Brian Feinblum, Chief Marketing Officer, Media-Connect.com — Books sales are great, but check out these other excellent reasons to garner book publicity Most authors look to pursue a book publicity campaign for reasons other than to generate book sales. This may surprise some writers, but there are actually 23 reasons why …

Krista Clive-Smith, July/August 2018
How to Create a Personal Brand »

PUBLISHED JULY/AUGUST 2018 by Krista Clive-Smith, Author, Get Noticed. Be Remembered. — The act of branding is about proactively shaping others’ perceptions. When an author creates a book, they labor over each paragraph, sentence, word, and punctuation mark. The book is their baby. Once the writing is complete, it’s time to put a cover on …

Alexa Schlosser, July/August 2018
An Interview with Michele Cobb and Tavia Gilbert on the Audie Awards® »

PUBLISHED JULY/AUGUST 2018 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — An interview with Audio Publishers Association executive director Michele Cobb and past Audie Award winner Tavia Gilbert In the spirit of awards season, IBPA Independent wanted to chat with the head of a program that continues to grow year over year, Michele …

Julia Schopick, May/June 2018
Using Topics in the News to Get Your Important Messages Out »

PUBLISHED MAY/JUNE 2018 by Julia Schopick, Author and Book Promotion Consultant — Are you searching for new avenues to promote your book? Using “hot topics” in the news is an excellent strategy. In my previous columns for IBPA, I’ve covered various avenues for getting your book’s important messages out to the public by taking advantage …

Ebonye Gussine Wilkins, March/April 2018
Editorial Solutions to Public Relations Problems »

PUBLISHED MARCH/APRIL 2018 by Ebonye Gussine Wilkins, Founder, August Rose Press — Public relations are just that: how you deal with the public at large with respect to your work. In indie publishing, we’ve been able to take control of our own narratives and release books into the world that may otherwise have not seen …

Julia Schopick, December 2017
Good Q&As in Your Media Packet Lead to Better Interviews »

PUBLISHED DECEMBER 2017 by Julia Schopick, Author and Book Promotion Consultant — In my September 2016 column for IBPA Independent, “Taking to the Waves: Using Radio to Get the Word Out,” I wrote about how to use radio interviews for disseminating your important messages and selling more books. I told you how to find the …

Brian Feinblum, October 2017
No More Excuses: 15 Ways to Start Promoting Your Book »

PUBLISHED OCTOBER 2017 by Brian Feinblum, Chief Marketing Officer, MEDIA CONNECT – Many authors simply want to write books and get published. They hope to make money, but that’s not what drives them. There is also ego, pride, and one’s legacy at stake. But, most of all, writers want to impact the world through their …

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