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Victoria Sutherland, August 2017
Foreign Rights: What You Can Expect from International Trade Shows »

PUBLISHED AUGUST 2017 by Victoria Sutherland, Publisher, Foreword Reviews – Now that the domestic trade show season is behind us, our thoughts turn to the international marketplace and how to best utilize our presence at book fairs from late summer 2017 to late spring 2018—Beijing, Frankfurt, Shanghai, Bologna, and London. In truth, the contrast between North …

Brian O'Leary, December 2016
Whatever Happened to Virtual Conferences? »

PUBLISHED DECEMBER 2016 by Brian O’Leary, Principal, Magellan Media Consulting Three to five years ago, the dawn of an era of “virtual conferences”—web-based learning experiences that emulated the traditional, in-person model—seemed ready for widespread adoption. MarketingProfs, a well-known marketing resource, pointed out that virtual conferences were much easier to set up, accessible from anywhere, readily …

Lynn Rosen, June 2016
Highlights from BookExpo America 2016 »

Chicago: what a wonderful city! We love the architecture, the public art, the integration of the lakefront into city life, the food … and so much more, including the city’s support of the local publishing community. It was a pleasure to have BookExpo America visit the Windy City once more. As always, walking into the …

Linda Carlson, November 2015
Coping with No-show Authors »

PUBLISHED NOVEMBER 2015 by Linda Carlson, IBPA Independent staff reporter Fires, floods, spines that come unglued, and computer failures: That’s how most publishers define “crisis.” Last month, in “Coping with Crises,” publishers shared their contingency plans and emergency procedures for times when offices become inaccessible without warning and times when key managers become incapacitated or …

Linda Carlson, September 2015
Marketing Whatever You Have to Market, Part 3: Promotion Opportunities and Issues »

PUBLISHED SEPTEMBER 2015 by Linda Carlson, IBPA Independent staff reporter This is the final installment in the series of articles using the “four Ps” framework—product, price, place, and promotion—to explore ways publishers can get the word out about their products and services, and ways to consummate sales. And it is the third installment about the …

Brenda Avadian, July 2015
Should You Exhibit at Trade Shows? »

PUBLISHED JULY 2015 by Brenda Avadian, Founder, North Star Books People often ask whether it’s worthwhile to exhibit at a trade or association show such as BookExpo America, the Frankfurt Book Fair, or the American Library Association convention. “Worth” often refers to the cost of exhibiting, which can range from $150 for display of a …

Aaron Shepard, May 2015
Pointers on Readings for Kids »

PUBLISHED MAY 2015 by Aaron Shepard, self-publisher Authors of children’s books have many opportunities to read their stories, and children love to hear them. If you can bring your stories to life, you unlock their potential for young listeners—and perhaps the potential of reading in general. You are living proof that reading is not boring. …

Shelley Hitz, December 2014
29 Networking Tips for Live Events »

No matter how involved and adept you are at networking via social media, networking face to face remains a powerful tool for writers and publishers, among many others. Here is a compilation of 29 tips for in-person networking that I have gathered from colleagues and friends on Facebook as well as from my own online …

Eli Jackson, November 2014
Running Our Own Conference »

PUBLISHED NOVEMBER 2014 by Eli Jackson, Chief Executive Officer, Griffyn Ink Publishing Before A.J. Scudiere and I decided to launch a book conference, we knew it would be a huge undertaking, requiring a lot of planning and organization. Now we know that it’s do-able with time, dedication, and a little help from our friends. My …

Patricia L. Fry, November 2014
In-Person Sales Power »

A recent survey asked publishers and authors, “What’s the best form of promotion?” The largest percentage of people responded that they sell more books when they have personal contacts with readers. The thing is, readers want a relationship with authors, and they tend to be loyal to those authors they know something about through intermediaries …

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