Article Tag - "Online Promotion"

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Independent Articles
Julia Schopick, September 2017
Commenting: An Underused Way to Promote Your Books Online »

PUBLISHED SEPTEMBER 2017 by Julia Schopick, best-selling author of HONEST MEDICINE: EFFECTIVE, TIME-TESTED, INEXPENSIVE TREATMENT FOR LIFE-THREATENING DISEASES – In my previous IBPA columns, I shared concrete ways to use my two favorite promotional venues—radio and Facebook—to educate your potential readers and sell books. I also discussed ways to use the two promotional methods in …

Joshua Tallent and Chris Sim, September 2017
Kickstarting the Cycle »

PUBLISHED SEPTEMBER 2017 by Joshua Tallent, Firebrand Technologies, and Chris Sim, Kadaxis – Two case studies on how keywords and reviews impact book sales. As you have probably heard, a book’s metadata has a tremendous impact on how well it sells. Studies have shown that books with the most essential metadata elements have average sales …

Julia Schopick, July 2017
Using National Months, Weeks, and Days to Promote Your Book »

PUBLISHED JULY 2017 by Julia Schopick, best-selling author of HONEST MEDICINE: EFFECTIVE, TIME-TESTED, INEXPENSIVE TREATMENT FOR LIFE-THREATENING DISEASES – Almost everyone knows that October is National Breast Cancer Awareness Month. That’s because organizations like the Susan G. Komen and Avon foundations, the American Cancer Society, and the Breast Cancer Research Foundation successfully utilize this national …

Jennifer Geist, July 2016
Pre-Publication Promotion Tips »

In this monthly feature, we seek out helpful answers from publishing experts to questions posed by our members. Q: What is the ideal timeline for pre-publication marketing? — Jennifer Geist, Publisher, Pen & Publish, Brick Mantel Books, Open Books Press, and Transformation Media Books, St. Louis, Missouri Corinne Moulder, Director of Business Development, Smith Publicity, …

Kimberly A. Edwards, June 2016
Finding Fans: Practical and Targeted Promotion »

PUBLISHED JUNE 2016 by Kimberly A. Edwards Promotion is all about results, and publishers are always searching for innovative ideas that reverberate in the market. Here, four top publishing marketing experts offer some number-driven strategies. Create Super Fans Penny Sansevieri of Author Marketing Experts (amarketingexpert.com), suggests building super fans. “A super fan is someone who …

Steve Gillen and Lori Krafte, December 2012
Contests, Sweepstakes, and Lotteries: What You Need to Know and Why You Need to Know It »

Publishers can and do use prize promotions in two ways—to find and acquire content, and to promote their books. But it’s important to understand the practical and legal differences among contests, sweepstakes, and lotteries. First, lotteries are not legal. A lottery combines three elements—prize, chance, and consideration—and is illegal in all states (except when run …

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