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Independent Articles
Laurence O'Bryan, November/December 2018
Collaborative Digital Marketing: A Potential Solution to Soul-Sucking Promotion »

PUBLISHED NOVEMBER/DECEMBER 2018 by Laurence O’Bryan, Author & Founder of BooksGoSocial — A new marketing approach authors can adopt to increase their own books sales as well as other indie titles. One of the many challenges facing writers in our new age of broken barriers and floods of books is how far we all go …

Maria Dismondy, November/December 2018
3 Simple Ways to Fast Track Sales With Technology »

PUBLISHED NOVEMBER/DECEMBER 2018 by Maria Dismondy, Founder, Cardinal Rule Press — Founder of Cardinal Rule Press gives you the insider tips on using technology to increase book sales. Being a publisher in 2018 means moving, shaking, and staying current on industry trends. It also means being discerning. The latest tech trend could have all the …

David Wogahn, March/April 2018
How to Use Book Bloggers for Promotion and Book Reviews »

PUBLISHED MARCH/APRIL 2018 by David Wogahn, President, AuthorImprints.com — Book bloggers continue to offer one of the best returns on your time investment. Why? Because you get a two-fer: a review, often posted in multiple places, and promotion when the blogger shares their review on their website and via social media. Two more reasons to …

Kelly Abbott, January/February 2018
It’s All About the Hustle: 5 Ways to Promote Your Work »

PUBLISHED JANUARY/FEBRUARY 2018 by Kelly Abbott, CEO, Great Jones Street — When it comes to writing, it’s not enough to be good. Often, what differentiates a good writer from a great one is the hustle, or relentless pursuit and promotion of one’s craft. 1. Social Media From LinkedIn to Facebook to Snapchat, leveraging social media …

Julia Schopick, September 2017
Commenting: An Underused Way to Promote Your Books Online »

PUBLISHED SEPTEMBER 2017 by Julia Schopick, Author and Book Promotion Consultant — In my previous IBPA columns, I shared concrete ways to use my two favorite promotional venues—radio and Facebook—to educate your potential readers and sell books. I also discussed ways to use the two promotional methods in tandem for added effect. In this column, …

Joshua Tallent and Chris Sim, September 2017
Kickstarting the Cycle »

PUBLISHED SEPTEMBER 2017 by Joshua Tallent, Firebrand Technologies, and Chris Sim, Kadaxis – Two case studies on how keywords and reviews impact book sales. As you have probably heard, a book’s metadata has a tremendous impact on how well it sells. Studies have shown that books with the most essential metadata elements have average sales …

Julia Schopick, July 2017
Using National Months, Weeks, and Days to Promote Your Book »

PUBLISHED JULY 2017 by Julia Schopick, Author and Book Promotion Consultant — Almost everyone knows that October is National Breast Cancer Awareness Month. That’s because organizations like the Susan G. Komen and Avon foundations, the American Cancer Society, and the Breast Cancer Research Foundation successfully utilize this national month to gain media attention. Pink ribbons …

Jennifer Geist, July 2016
Pre-Publication Promotion Tips »

In this monthly feature, we seek out helpful answers from publishing experts to questions posed by our members. Q: What is the ideal timeline for pre-publication marketing? — Jennifer Geist, Publisher, Pen & Publish, Brick Mantel Books, Open Books Press, and Transformation Media Books, St. Louis, Missouri Corinne Moulder, Director of Business Development, Smith Publicity, …

Kimberly A. Edwards, June 2016
Finding Fans: Practical and Targeted Promotion »

PUBLISHED JUNE 2016 by Kimberly A. Edwards, Freelance Writer — Promotion is all about results, and publishers are always searching for innovative ideas that reverberate in the market. Here, four top publishing marketing experts offer some number-driven strategies. Create Super Fans Penny Sansevieri of Author Marketing Experts (amarketingexpert.com), suggests building super fans. “A super fan …

Steve Gillen and Lori Krafte, December 2012
Contests, Sweepstakes, and Lotteries: What You Need to Know and Why You Need to Know It »

Publishers can and do use prize promotions in two ways—to find and acquire content, and to promote their books. But it’s important to understand the practical and legal differences among contests, sweepstakes, and lotteries. First, lotteries are not legal. A lottery combines three elements—prize, chance, and consideration—and is illegal in all states (except when run …

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