Article Tag - "Niche Publishing"

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Independent Articles
Thad McIllroy, May 2017
Book Publishing Startups and What They Mean to the Rest of the Publishing Industry »

PUBLISHED MAY 2017 by Thad McIlroy, Electronic Publishing Analyst November this year will mark the 10th anniversary of the launch of the Amazon Kindle e-reader. Most of us associate the event with something larger: the launch of the modern era of e-book publishing. And, closely linked to that, the launch of the enormous self-publishing industry that …

Alicia Freile, December 2016
Book Publishing Down Under »

PUBLISHED DECEMBER 2016 by Alicia Freile, Design Director, Tango Media An expatriate’s observations of the publishing industry in Australia. Just over 10 years ago, I left my job as a book designer at Running Press Book Publishers in Philadelphia, packed up my two suitcases, and got on a plane to Sydney, Australia. It was the …

Linda Carlson, January 2016
The Allure of Niche Markets »

PUBLISHED JANUARY 2016 by Linda Carlson, IBPA Independent Staff Reporter — Exploring the Perks of Targeting Specific Subsegments Many of us publish titles that are of general interest. They’re the books that can be expected to have a broad audience, and they often sell well in neighborhood bookstores and chain booksellers. Other titles are written …

Lynn Rosen, January 2016
How to Track Down Profitable Niche Markets »

PUBLISHED JANUARY 2016 by Lynn Rosen, IBPA Independent contributing editor The publishers in this month’s IBPA Independent Roundtable have had great success selling into niche markets. But it isn’t always easy finding these markets and, once they’ve been identified, figuring out the best way to reach them. Here are some extra tips and insights from …

Linda Carlson, February 2014
Serving Several Niches: The North Star Story »

Serving Several Niches: The North Star Story February 2014 by Linda Carlson Brenda Avadian says she shudders when she has to talk numbers, but she has figures to brag about when it comes to direct sales: 75 to 90 percent. The publisher at the Los Angeles–area North Star Books has another impressive number: 100 percent …

Kevin Gerard, November 2013
How to Succeed With School Visits »

How to Succeed with School Visits November 2013 by Kevin Gerard If you write fiction for children, school visits are an enjoyable and profitable way to promote your books. With a little finesse and a lot of persistence, you can develop rewarding friendships with school librarians close to where you live and—if you dream as I do—maybe …

Theodore P. Savas, November 2013
Because Authors Are Our Greatest Assets »

Because Authors Are Our Greatest Assets November 2013 by Theodore P. Savas As the managing director of a niche publishing company that specializes in the American Civil War, I need to make sure we continue to generate the revenue required to produce the quality books our customers have come to demand, expect, and enjoy. Anyone …

Linda Carlson, October 2013
13 Million Copies and Counting: The Free Spirit Publishing Story »

13 Million Copies and Counting: The Free Spirit Story October 2013 by Linda Carlson Judy Galbraith insists that she no longer has the energy to work the 60-hour weeks that were common when she was starting Free Spirit Publishing at age 29, but she bubbles with enthusiasm for the company’s new lines, her staff, and even …

Chris Matthews, August 2013
Niches, Pseudoniches, and New Niches »

  Niches, Pseudoniches,                  and New Niches   August 2013 by Curt Matthews   To begin at the beginning, what exactly is a publishing niche? It is one of the “20 Habits of Successful Independent Publishers” (as mentioned in my article with that title, available via ibpa-online.org), and defining it negatively, even if that is not …

David Cole, Laurel Downing Bill, Bill Gladstone, Denny Dressman, Antwan Banks, Jane R. Wood, Sue Graywolf Petruzzi, Randall Reneau, Camilla Gray-Nelson, Mary Lloyd, July 2013
Books in Action, Part 3 »

An IBPA Roundtable Books in Action, Part 3 July 2013 What’s behind the great response to my email about books that make a difference? I think it happened for three main reasons. Independent publishers—especially IBPA members—are generous about sharing what they learn from experience. Lots of independent publishers have missions (not just mission statements). And, …

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