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Independent Articles
David Wogahn, September 2017
Metadata Makeover »

PUBLISHED SEPTEMBER 2017 by David Wogahn, President, AuthorImprints.com – A five-point checklist for metadata maintenance and a case study using a two-year-old book. The days of releasing a book and never revisiting or monitoring its metadata are long gone. Instead of being a one-time task in the pre-launch countdown, ongoing sales success will increasingly rely …

Joshua Tallent and Chris Sim, September 2017
Kickstarting the Cycle »

PUBLISHED SEPTEMBER 2017 by Joshua Tallent, Firebrand Technologies, and Chris Sim, Kadaxis – Two case studies on how keywords and reviews impact book sales. As you have probably heard, a book’s metadata has a tremendous impact on how well it sells. Studies have shown that books with the most essential metadata elements have average sales …

Margaret Harrison, May 2017
Metadata Decoded »

PUBLISHED MAY 2017 by Margaret Harrison, Director of Product Metadata, Ingram Content Group When people come to talk to me about metadata, a lot of times they’ll ask me about XML or industry standards. Don’t get me wrong; I love taxonomy as much as the next geek. But if that’s what metadata is to you, you’re …

Anne Kubek, July 2016
5 Ways to Make Your Metadata Work for You »

1. Refresh Metadata Regularly Develop a regular process for revitalizing your metadata by timing it around recurring events, such as the annual implementation of new Book Industry Standards and Communications (BISAC) codes from the Book Industry Study Group (BISG) or seasonal promotions such as back-to-school campaigns. Prioritize your titles for review, starting with your frontlist, …

Josuha Tallent, August 2016
Innovate in Your Metadata Management »

Independent publishers are known for their innovation in many areas. The David and Goliath metaphor is probably overused in our community, but it does apply pretty well. However, one area where I don’t see independent publishers innovating very often is metadata management.

Jenny Bullough, May 2016
How to Update Book Metadata to Improve Discoverability »

PUBLISHED MAY 2016 by Jenny Bullough, Senior Digital Content Strategist, Cineplex Entertainment Conventional wisdom has long held that your metadata—the information about your book—should be finalized as soon as possible in a book’s production cycle, sent to metadata recipients, and updated only if absolutely necessary. While it’s true that your critical points of metadata will …

Linda Carlson, February 2016
Making Sense of MARC Records »

PUBLISHED FEBRUARY 2016 by Linda Carlson, IBPA Independent staff reporter Here is a crash course on Machine-Readable Cataloging records—and why they matter What are MARC records? How important are they in making sales to libraries? How can they be acquired? These are the questions posed by IBPA member Tordis Isselhardt, publisher at Vermont-based Images from …

Brooke Warner, March 2015
My Distribution Discoveries »

In 2012, I launched She Writes Press with a fairly simple idea in mind. I envisioned curating manuscripts and basing decisions about which books to publish solely on the merits of the writing. During my eight-year tenure as executive editor at Seal Press prior to that, I’d witnessed, and become tired of, publishers’ increasing emphasis …

David Wogahn, April 2015
Seven Habits of Smart Metadata Managers »

PUBLISHED APRIL 2015 by David Wogahn, digital publishing consultant In an increasingly online world, metadata best practices go beyond fields in an ONIX record and pertain to how we create, present, and maintain information about ourselves as authors and publishers. Accordingly, I believe we need to define metadata more broadly and develop new habits to ensure …

Betty Kelly Sargent, December 2014
Tips for Better Metadata »

Metadata matters—it matters a lot. Defined as data about data, it is information about your books that is communicated to others, in part, through a set of descriptive keywords. It matters because skillfully chosen keywords in your metadata can make it easy for readers to find your books. In fact, if you are publishing e-books …

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