Article Tag - "Marketing Plans"

or Article Tags

Independent Articles
Lily Ryan, March 2016
Crossing the Pond: The Promise and Pitfalls of the US Book Market for UK Publishers »

PUBLISHED MARCH 2016 by Lily Ryan, Head of Marketing, Austin Macauley Publishers As Austin Macauley, an independent publisher of quality literary fiction, nonfiction and e-books, prepares to open a New York office for the first time, we explain some of our reasons for choosing to gain a foothold in the United States, and discuss some …

Lynn Rosen, January 2016
How to Track Down Profitable Niche Markets »

PUBLISHED JANUARY 2016 by Lynn Rosen, IBPA Independent contributing editor The publishers in this month’s IBPA Independent Roundtable have had great success selling into niche markets. But it isn’t always easy finding these markets and, once they’ve been identified, figuring out the best way to reach them. Here are some extra tips and insights from …

Deb Vanasse, December 2015
The Tortoise Strategy in Action: Bestseller Case Studies »

PUBLISHED DECEMBER 2015 by Deb Vanasse, IBPA Independent staff reporter Within the publishing industry, bestsellers are conventionally defined in terms of rapid sales that occur during the launch period, resulting in bestseller lists that show early buying trends which may or may not lead to sizable sales over the long term. That fast start by …

Linda Carlson, November 2014
Building on a Rich Tradition: The University of Oklahoma Press Story »

The first university press established in the Southwest, and the fourth in the western half of the United States, the University of Oklahoma Press describes itself as a “preeminent publisher of books about the West and the American Indian,” with an interest in scholarly disciplines such as archaeology, classical studies, energy studies, natural sciences, political …

Tom Doherty, May 2014
Understanding Your Distributor »

Articles from IBPA’s Independent magazine are posted online following a 60-day waiting period. This means the May articles post in early July, and so on. If you’re not already an IBPA member and would like immediate access to the information, you can join IBPA here or purchase a non-member subscription to the Independent here. When …

Kimberly Kluver, November 2009
Legacy: The Story Behind a Successful Self-Published Novel »

On a hot July afternoon in the summer of 2006, two of my daughters wanted to go to the swimming pool; my middle daughter, who was not quite 14, did not. As a result, she ended up with both the house and our one and only computer to herself. She began to write a story, …

1 2 3 5

Connect With Us

1020 Manhattan Beach Blvd., Suite 204 Manhattan Beach, CA 90266
P: 310-546-1818 F: 310-546-3939 E: info@IBPA-online.org
©2016 Independent Book Publishers Association

Visit Us On FacebookVisit Us On TwitterVisit Us On LinkedinCheck Our Feed