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Independent Articles
Joshua Tallent and Chris Sim, September 2017
Kickstarting the Cycle »

PUBLISHED SEPTEMBER 2017 by Joshua Tallent, Firebrand Technologies, and Chris Sim, Kadaxis – Two case studies on how keywords and reviews impact book sales. As you have probably heard, a book’s metadata has a tremendous impact on how well it sells. Studies have shown that books with the most essential metadata elements have average sales …

Allison Risbridger, September 2017
5 Simple Ways to Put BookScan Data to Work for You »

PUBLISHED SEPTEMBER 2017 by Allison Risbridger, Client Development Specialist, NPD Books – So, you signed up for BookScan. Now what? We’ve teamed up with the BookScan experts at The NPD Group to bring you five tips to make the most of your subscription. To check out BookScan discounts available to IBPA Members, click here. 1. …

Robin Bartlett and Sharon Castlen, August 2017
A 7-Step Plan for Selling to Libraries (Selling to Libraries & Schools: Part 3 of 3) »

PUBLISHED AUGUST 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated Book Marketing – The final part of a three-part series on how to sell to libraries and schools. (Part 1 | Part 2 | Part 3) In the first installment of this series, we offered 10 tips for selling to libraries and schools. …

Maria Dismondy, August 2017
Marketing Savvy: 3 Ways Virtual Marketing Can Increase Book Sales »

PUBLISHED AUGUST 2017 by Maria Dismondy, Founder, Cardinal Rule Press – As a publisher, author, public speaker—and mother of three young children—it’s impossible for me to attend every conference, event, and speaking engagement I’m invited to. Instead, I make selections that work for my current business and family plan. Those of you reading this article …

Robin Barlett and Sharon Castlen, June 2017
Checklist for Selling to Schools (Selling to Libraries & Schools: Part 2 of 3) »

PUBLISHED JUNE 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated Book Marketing The second part of a three-part series on how to sell to libraries and schools. (Part 1 | Part 2 | Part 3) In the first installment of this series, we offered 10 tips for selling to libraries and schools. In …

Emilio Corsetti III, May 2017
Putting Digital Marketing to the Test »

PUBLISHED MAY 2017 by Emilio Corsetti III, Dlectronic Publishing Analyst The goal of this case study was simple: Can digital marketing increase book sales? I’ve used digital marketing to promote my books off and on for the last eight years. I have felt that those efforts have increased both visibility and sales, but I didn’t have …

George DeVault, April 2017
Lesson Learned: Life-Saving Survival Skills »

PUBLISHED APRIL 2017 by George DeVault, author, Fire Call! How one author overcame the challenges of marketing his memoir. How do young firefighters become old firefighters? They learn early in their careers to always expect the unexpected. Then, they adapt to often rapidly changing conditions and capitalize on any and all opportunities. In independent publishing, …

Jandra Sutton, April 2017
The Ever-Changing State of Social Media and Book Marketing »

PUBLISHED APRIL 2017 by Jandra Sutton, author coach and digital marketing consultant The landscape of social media is complex and evolving. To market your books effectively and efficiently, it is important to stay up-to-date. You don’t need to be an expert on marketing to know that social media has changed rapidly over the years. In …

Rachel Rueben, April 2017
Book Marketing Techniques That Don’t Work Anymore »

PUBLISHED APRIL 2017 by Rachel Rueben, YA and romance novelist Indie authors must put their time and money into marketing initiatives that yield results in a constantly changing publishing market. Over the past 10 years, publishing has evolved into a very profitable business, with the five biggest publishers reporting a profit margin of 10 percent. …

Robin Bartlett & Sharon Castlen, April 2017
Capturing the Lucrative Library and School Markets (Selling to Libraries & Schools: Part 1 of 3) »

PUBLISHED APRIL 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated Book Marketing In the first part of a three-part series, the authors offer 10 tips for selling to libraries and schools. (Part 1 | Part 2 | Part 3) Libraries and schools represent a tremendous opportunity for expanding the sales, credibility, and visibility …

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