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Robin Bartlett & Sharon Castlen, April 2017
Capturing the Lucrative Library and School Markets (Selling to Libraries & Schools: Part 1 of 3) »

PUBLISHED APRIL 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated Book Marketing In the first part of a three-part series, the authors offer 10 tips for selling to libraries and schools. (Part 1 | Part 2 | Part 3) Libraries and schools represent a tremendous opportunity for expanding the sales, credibility, and visibility …

Kimbery A. Edwards, April 2017
Pivot at the Send Button »

PUBLISHED APRIL 2017 by Kimberly A. Edwards, President, California Writers Club (Sacramento Branch) — Print marketing is making a comeback in a digital world, but a mix of both might ultimately be the best approach. When marketing budgets tighten, print newsletters and other tangible marketing tools are often the first to go. Why? Because print …

Shari Stauch, February 2017
The Digital Cocktail Party »

PUBLISHED FEBRUARY 2017 by Shari Stauch, Creator, Where Writers Win (WWW) At last year’s IBPA Publishing University in Salt Lake City, I had the honor of presenting on outside-the-box book marketing ideas. The point was to explore ideas that other indie authors and publishers have used to successfully market their work, as well as ideas …

Brian Feinblum, January 2017
Make 2017 the Year of Book Marketing »

PUBLISHED JANUARY 2017 by Brian Feinblum, Chief Marketing Officer, Media-Connect.com Over the past quarter century, I have promoted more than a thousand authors and their books, including my fair share of self-help, motivational, and inspirational authors. I enjoyed promoting best-selling icons Ken Blanchard, Og Mandino, Stephen Covey, Mark Victor Hansen, and Brian Tracy, as all …

Alexa Schlosser, January 2017
Roundtable: Collaboration Through Crowdfunding »

PUBLISHED JANUARY 2017 complied by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Why did you decide to use a crowdfunding platform to publish your book? Why did you choose the particular platform you chose? Betsy Miller (BM): My friends and I self-funded Thinking Ink Press. I went out of pocket for the illustrations for …

Kristen McLean, November 2016
Don’t Waste Your Money: Creative Strategies for Investing in the Right Publishing Events »

PUBLISHED NOVEMBER 2016 by Kristen McLean, Director of New Business Development, Nielsen Book Doesn’t it seem like every time you open your inbox, there is another conference announcement, trade show reminder, or early-bird invite? These events are an important part of our culture, but conferences and trade shows can be expensive propositions for publishers, especially …

Jon P. Fine, September 2016
Flipping the Paradigm: Marketing to Authors »

PUBLISHED SEPTEMBER 2016 by Jon P. Fine When authors and publishers talk about marketing, the predominant focus is finding an audience for their books. But marketing is not just relevant to sales; in an increasingly competitive environment, it is also essential to attracting authors. Technology-driven disruption has dramatically altered all areas of the business, but …

Jennifer Geist, July 2016
Pre-Publication Promotion Tips »

In this monthly feature, we seek out helpful answers from publishing experts to questions posed by our members. Q: What is the ideal timeline for pre-publication marketing? — Jennifer Geist, Publisher, Pen & Publish, Brick Mantel Books, Open Books Press, and Transformation Media Books, St. Louis, Missouri Corinne Moulder, Director of Business Development, Smith Publicity, …

Ashley Gorden, August 2016
Caring Enough to Do Something About It »

PUBLISHED AUGUST 2016 by Ashley Gordon, Founder, Mockingbird Publishing The publishing and book selling industry has a long history of commitment to promoting literacy through book donations. But with the evolution of social enterprise and cause marketing, the industry is expanding its efforts in creative and often dramatic ways. For publishers looking to build new …

Nina Amir, August 2016
Virtual Book Tour Essentials »

PUBLISHED AUGUST 2016 by Nina Amir, author The days of book tours are over. It’s becoming less and less common for publishers to spend time and money sending an author from city to city to do signings or to encourage shoppers in physical books stores to purchase a new release. Today, book tours, like everything …

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