Article Tag - "Marketing Plans"

or Article Tags

Independent Articles
Mark Wesley, March/April 2019
Board Member’s Memo: Your Business is the Product »

PUBLISHED MARCH/APRIL 2019 by Mark Wesley, Owner, me+mi publishing — As an independent publisher, how can you make it easy for buyers to find your company? Something has to get their attention, and it will not and cannot be just about your books. As a publisher, you need to create the best books you possibly …

Deb Vanasse, March/April 2019
Collective Engagement: Authors and Publishers Marketing Together »

PUBLISHED MARCH/APRIL 2019 by Deb Vanasse, Reporter, IBPA Independent magazine – Marketing a book can be complicated, time-consuming, and expensive. Authors and publishers should join forces to implement a plan that works. If ever there was a time when authors could simply write books and cede all sales-related responsibilities to publishers, that era is no …

Anja Skrba, March/April 2019
Influencer Marketing: The Cost-Effective Way to Sell Your First Book »

PUBLISHED MARCH/APRIL 2019 by Anja Skrba, Content Creation Manager — How can indie publishers use influencer marketing to their advantage? Marketing your book on a tight budget is the stuff of nightmares. And it gets even scarier if you’re promoting your first title, or if you’re trying to write within a competitive niche. To make …

Julia Schopick, March/April 2019
Facebook Groups: A Must-Use Promotional Resource For Authors »

PUBLISHED MARCH/APRIL 2019 by Julia Schopick, Author — Active involvement in Facebook groups can help foster organic marketing and guide potential buyers to your book. In my May/June 2018 column, “Using Topics in the News to Get Your Important Messages Out”, I described how John McCain’s July 2017 glioblastoma diagnosis provided me with an opportunity …

Mark Coker, March/April 2019
Autopilot Marketing: Eliminate Friction and Let Your Book Sell Itself »

PUBLISHED MARCH/APRIL 2019 by Mark Coker, Founder, Smashwords — Here, Mark Coker explains how to make your book market itself by tweaking your viral catalysts Note: This is an excerpt from Smashwords’ Smart Author Podcast, episode 12, hosted by Mark Coker. Most of your new readership will come from readers who weren’t originally looking for …

Alexa Schlosser
Opportunity Knocks: Cottage Door Press Shares Success Secrets »

PUBLISHED JANUARY/FEBRUARY 2019 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Two-time fastest-growing independent publisher Cottage Door Press is only four years old—what’s its secret to success? While only a little over four years old, children’s book publisher Cottage Door Press has found incredible success in the industry, and Publishers Weekly named it …

Laurence O'Bryan, November/December 2018
Collaborative Digital Marketing: A Potential Solution to Soul-Sucking Promotion »

PUBLISHED NOVEMBER/DECEMBER 2018 by Laurence O’Bryan, Author & Founder of BooksGoSocial — A new marketing approach authors can adopt to increase their own books sales as well as other indie titles. One of the many challenges facing writers in our new age of broken barriers and floods of books is how far we all go …

Seth Dellon, November/December 2018
The Value of Book Reviews »

PUBLISHED NOVEMBER/DECEMBER 2018 by Seth Dellon, Director of Strategic Development, Publishers Weekly — How a quality book review can enhance your book’s marketing technique. The term “independent publishing” has seen as much evolution as the actual industry that spawned it. What once included books by non-corporate-but-otherwise-traditional publishers that accounted for a small number of books …

Krista Clive-Smith, July/August 2018
How to Create a Personal Brand »

PUBLISHED JULY/AUGUST 2018 by Krista Clive-Smith, Author, Get Noticed. Be Remembered. — The act of branding is about proactively shaping others’ perceptions. When an author creates a book, they labor over each paragraph, sentence, word, and punctuation mark. The book is their baby. Once the writing is complete, it’s time to put a cover on …

Carew Papritz, July/August 2018
Innovative Marketing Strategies Every Authorpreneur Should Know »

PUBLISHED JULY/AUGUST 2018 by Carew Papritz, Author, The Legacy Letters — Bestselling author Carew Papritz shares creative tips to market your indie books Why did I create a series of “first-ever” book signings in which I did a signing on top of a volcano, became the first-ever American author to sign in Cuba post-Castro, signed …

1 2 3 5

Connect With Us

1020 Manhattan Beach Blvd., Suite 204 Manhattan Beach, CA 90266
P: 310-546-1818 F: 310-546-3939 E: info@IBPA-online.org
©2016 Independent Book Publishers Association

Visit Us On FacebookVisit Us On TwitterCheck Our FeedVisit Us On Linkedin