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Independent Articles
Emilio Corsetti III, May 2017
Putting Digital Marketing to the Test »

PUBLISHED MAY 2017 by Emilio Corsetti III, Dlectronic Publishing Analyst The goal of this case study was simple: Can digital marketing increase book sales? I’ve used digital marketing to promote my books off and on for the last eight years. I have felt that those efforts have increased both visibility and sales, but I didn’t have …

George DeVault, April 2017
Lesson Learned: Life-Saving Survival Skills »

PUBLISHED APRIL 2017 by George DeVault, author, Fire Call! How one author overcame the challenges of marketing his memoir. How do young firefighters become old firefighters? They learn early in their careers to always expect the unexpected. Then, they adapt to often rapidly changing conditions and capitalize on any and all opportunities. In independent publishing, …

Jandra Sutton, April 2017
The Ever-Changing State of Social Media and Book Marketing »

PUBLISHED APRIL 2017 by Jandra Sutton, author coach and digital marketing consultant The landscape of social media is complex and evolving. To market your books effectively and efficiently, it is important to stay up-to-date. You don’t need to be an expert on marketing to know that social media has changed rapidly over the years. In …

Rachel Rueben, April 2017
Book Marketing Techniques That Don’t Work Anymore »

PUBLISHED APRIL 2017 by Rachel Rueben, YA and romance novelist Indie authors must put their time and money into marketing initiatives that yield results in a constantly changing publishing market. Over the past 10 years, publishing has evolved into a very profitable business, with the five biggest publishers reporting a profit margin of 10 percent. …

Kimbery A. Edwards, April 2017
Pivot at the Send Button »

PUBLISHED APRIL 2017 by Kimbery A. Edwards, President, California Writers Club (Sacramento Branch) Print marketing is making a comeback in a digital world, but a mix of both might ultimately be the best approach. When marketing budgets tighten, print newsletters and other tangible marketing tools are often the first to go. Why? Because print is …

Shari Stauch, February 2017
The Digital Cocktail Party »

PUBLISHED FEBRUARY 2017 by Shari Stauch, Creator, Where Writers Win (WWW) At last year’s IBPA Publishing University in Salt Lake City, I had the honor of presenting on outside-the-box book marketing ideas. The point was to explore ideas that other indie authors and publishers have used to successfully market their work, as well as ideas …

Brian Feinblum, January 2017
Make 2017 the Year of Book Marketing »

PUBLISHED JANUARY 2017 by Brian Feinblum, Chief Marketing Officer, Media-Connect.com Over the past quarter century, I have promoted more than a thousand authors and their books, including my fair share of self-help, motivational, and inspirational authors. I enjoyed promoting best-selling icons Ken Blanchard, Og Mandino, Stephen Covey, Mark Victor Hansen, and Brian Tracy, as all …

Alexa Schlosser, January 2017
Collaboration Through Crowdfunding »

PUBLISHED JANUARY 2017 by Alexa Schlosser, IBPA Independent managing editor Why did you decide to use a crowdfunding platform to publish your book? Why did you choose the particular platform you chose? Betsy Miller (BM): My friends and I self-funded Thinking Ink Press. I went out of pocket for the illustrations for The Parents’ Guide …

Kristen McLean, November 2016
Don’t Waste Your Money: Creative Strategies for Investing in the Right Publishing Events »

PUBLISHED NOVEMBER 2016 by Kristen McLean, Director of New Business Development, Nielsen Book Doesn’t it seem like every time you open your inbox, there is another conference announcement, trade show reminder, or early-bird invite? These events are an important part of our culture, but conferences and trade shows can be expensive propositions for publishers, especially …

Jon P. Fine, September 2016
Flipping the Paradigm: Marketing to Authors »

PUBLISHED SEPTEMBER 2016 by Jon P. Fine When authors and publishers talk about marketing, the predominant focus is finding an audience for their books. But marketing is not just relevant to sales; in an increasingly competitive environment, it is also essential to attracting authors. Technology-driven disruption has dramatically altered all areas of the business, but …

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