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Independent Articles
Jim Azevedo, August 2017
Why Indies Should Embrace Public Speaking »

PUBLISHED AUGUST 2017 by Jim Azevedo, Marketing Director, Smashwords – The mention of public speaking can strike fear and self-doubt into the hearts of even the most courageous and successful publishing professionals. Most people loathe the thought of public speaking so much they won’t even give it a try. Therein lies your advantage. By simply giving …

Deb Vanasse, August 2017
Publisher Gatherings: The Power of Small »

PUBLISHED AUGUST 2017 by Deb Vanasse, Reporter, IBPA Independent – Large trade shows and conferences aren’t the only places to meet industry professionals. Publishers also benefit from smaller-scale opportunities to network and share ideas. At trade shows and conferences, there’s a hum in the air: the buzz of hundreds, if not thousands, of industry professionals …

Joshua Tallent, August 2017
Board Member’s Memo: Musings of a Conference Veteran »

PUBLISHED AUGUST 2017 by Joshua Tallent, Director of Outreach & Education, Firebrand Technologies – I go to many conferences. On average, I attend eight publishing conferences every year (for work), plus three or four gaming and comic conferences (for fun). Add that up over the past 10 or so years, and you can see why …

Maria Dismondy, August 2017
Marketing Savvy: 3 Ways Virtual Marketing Can Increase Book Sales »

PUBLISHED AUGUST 2017 by Maria Dismondy, Founder, Cardinal Rule Press – As a publisher, author, public speaker—and mother of three young children—it’s impossible for me to attend every conference, event, and speaking engagement I’m invited to. Instead, I make selections that work for my current business and family plan. Those of you reading this article …

Jon Wilson and Michael A. Ferro, August 2017
The Impact of the Main Street Writers Movement »

PUBLISHED AUGUST 2017 Interview with Jon Wilson (Publisher) and Michael A. Ferro (Author) – An Interview with a Publisher and an Author At the 2017 conference for the Association of Writers & Writing Programs in Washington, D.C., Laura Stanfill unveiled the Main Street Writers Movement upon an unsuspecting literary public. Stanfill is the publisher behind …

Brian O'Leary, December 2016
Whatever Happened to Virtual Conferences? »

PUBLISHED DECEMBER 2016 by Brian O’Leary, Principal, Magellan Media Consulting Three to five years ago, the dawn of an era of “virtual conferences”—web-based learning experiences that emulated the traditional, in-person model—seemed ready for widespread adoption. MarketingProfs, a well-known marketing resource, pointed out that virtual conferences were much easier to set up, accessible from anywhere, readily …

Deb Vanasse, November 2016
Meeting Mashup »

PUBLISHED NOVEMBER 2016 by Deb Vanasse, IBPA Independent staff reporter IBPA INDEPENDENT staff reporter Deb Vanasse reached out to the IBPA membership to hear their thoughts on conventions and meetings. We received many great responses, some of which can be found here. Thank you to everyone who responded to our query. “It’s important that I …

Kristen McLean, November 2016
Don’t Waste Your Money: Creative Strategies for Investing in the Right Publishing Events »

PUBLISHED NOVEMBER 2016 by Kristen McLean, Director of New Business Development, Nielsen Book Doesn’t it seem like every time you open your inbox, there is another conference announcement, trade show reminder, or early-bird invite? These events are an important part of our culture, but conferences and trade shows can be expensive propositions for publishers, especially …

Deb Vanasse, November 2016
Meetings and Conferences: A Plethora of Options »

PUBLISHED NOVEMBER 2016 by Deb Vanasse, IBPA Independent staff reporter As any publisher who has attended an industry gathering can attest, there’s indeed power in numbers. Those who seek to learn, network, and market their books at publisher meetings and conferences can choose from myriad options, each tailored to serve the industry in different ways. …

Jim Azevedo, November 2016
10 Tips for Conquering an Industry Conference »

PUBLISHED NOVEMBER 2016 by Jim Azevedo, Marketing Director, Smashwords For most indie publishers, a great conference offers superb faculty, attracts attendees and industry professionals you want to network with, and travel and registration costs are reasonable. In this article, I’ll address a few best practices to help you navigate conferences like a veteran. If You’re …

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