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Independent Articles
Jim Azevedo, July 2017
E-Book Formatting with Microsoft Word »

PUBLISHED JULY 2017 by Jim Azevedo, Marketing Director, Smashwords Learn how to leverage the power of paragraph styling and enhanced navigation to make your next e-book more accessible, enjoyable, and desirable to readers. In this article, you will learn how to professionally format and design a reflowable e-book using Microsoft Word. You will learn the …

Kelly Peterson, May 2017
Creating an e-Book Bestseller in 4 Steps »

PUBLISHED MAY 2017 by Kelly Peterson, Director of Client Services, INscribe Digital A couple years ago, I moderated a panel that dished the tips and tricks of creating an e-book bestseller, and the advice is still fresh today. The panel included Tobly McSmith, digital account director at HarperCollins; Nathan Maharaj, director of merchandising at Kobo; …

Cameron Drew, December 2016
Engaging Readers Through Sound »

PUBLISHED DECEMBER 2016 by Cameron Drew, publisher It’s never easy to be a pioneer. You have to draw your own maps, wander into unexplored territory, and develop partnerships based on the promise of good things to come. Being a pioneer in the digital publishing space requires you to navigate two different worlds at once. Not …

Thad McIlroy, June 2016
5 Digital Publishing Trends You Should Be Watching »

PUBLISHED JUNE 2016 by Thad McIlroy, author, Mobile Strategies for Digital Publishing 1. Innovation is still in its infancy E-book pricing is now starting to be understood, as authors and publishers seek the right balance between maximizing unit sales and maximizing profitability. E-book formatting has stalled at the intersection of EPUB and MOBI. The existing …

Bill McCoy, May 2016
It’s Time to Be “All In” Digitally »

PUBLISHED MAY 2016 by Bill McCoy, Executive Director, IDPF Digital publishing has clearly arrived. Major U.S. publishers are generating upwards of 25 percent of their revenue from e-books, and for some bestsellers and in certain genres (e.g., romance) the numbers are much higher. Yet e-book sales growth has paused, while print sales have ticked up. …

Deb Vanasse, May 2016
Updates from the Digital Frontier »

PUBLISHED MAY 2016 by Deb Vanasse, IBPA Independent staff reporter As the e-publishing landscape continues to evolve, agile and innovative independent publishers are thriving When the Association of American Publishers reported in 2015 that the meteoric rise in e-book sales was beginning to taper off, sighs of relief echoed from many corners of the industry. …

Bill Kasdorf, May 2016
Accessibility Has Never Been More Accessible to Publishers »

PUBLISHED MAY 2016 by Bill Kasdorf, Vice President, Apex Content Solutions We are all about to benefit from the mainstreaming of accessibility. Accessibility has long been one of those issues that most publishers realize they should be paying attention to but hope they can put off a while longer. While we’ve all admittedly had our …

Brian F. O’Leary, April 2016
Overcoming the Page Metaphor »

PUBLISHED APRIL 2016 by Brian O’Leary, Principal, Magellan Media Consulting Publishers and authors seeking sales across multiple platforms face a widely recognized challenge: discovery. More than ever, content abundance makes helping readers find a book a marketing priority. But publishers and authors face a less visible but equally significant challenge: demonstrating relevance to audiences that …

María Jesús Rojas, Elisa Yuste, José Antonio Vázquez, and Javier Celaya, July 2015
Selling Direct Around the World »

PUBLISHED JULY 2015 by Maria Jesus Rojas, Elisa Yuste, Jose Antonio Vasquez, & Javier Celaya Direct selling, also known as the B2C model, is defined as selling products directly to consumers without the intervention of distributors or other intermediaries. In the 1800s, manufacturers discovered that they could sell directly to customers through catalogs. In the …

Jeff McCreight, August 2014
Understanding E-Book Formats »

Five years ago, when our small publishing house made our first efforts to break into digital publishing, I remember struggling to learn about this new thing called an EPUB. What is a style sheet anyway, and how do I build a container XML file? Even at my best, all I was able to create back …

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