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Independent Articles
Angela Bole, March/April 2019
Director’s Desk: Understanding IBPA’s Position on Controlled Digital Lending (CDL) »

PUBLISHED MARCH/APRIL 2019 by Angela Bole, CEO, Independent Book Publishers Association — Why we signed an appeal against the new software system that takes advantage of authors. On Feb. 13, 2019, IBPA joined 37 other book industry associations on an open appeal to readers and librarians from the victims of Controlled Digital Lending (CDL). View …

Mark Coker, March/April 2019
Autopilot Marketing: Eliminate Friction and Let Your Book Sell Itself »

PUBLISHED MARCH/APRIL 2019 by Mark Coker, Founder, Smashwords — Here, Mark Coker explains how to make your book market itself by tweaking your viral catalysts Note: This is an excerpt from Smashwords’ Smart Author Podcast, episode 12, hosted by Mark Coker. Most of your new readership will come from readers who weren’t originally looking for …

Elsa Evripidou and Nick Fletcher, January/February 2018
The New Frontier of e-Books: c-Books »

PUBLISHED JANUARY/FEBRUARY 2018 by Elsa Evripidou and Nick Fletcher, Monsoon Tide — A lot is being made in the press currently about the relative demise of e-books and the resurgence of their conventionally printed counterparts. Experts in the field have pointed out a number of reasons for this, including: People seem to be reconnecting with …

Jim Azevedo, July 2017
E-Book Formatting with Microsoft Word »

PUBLISHED JULY 2017 by Jim Azevedo, Marketing Director, Smashwords Learn how to leverage the power of paragraph styling and enhanced navigation to make your next e-book more accessible, enjoyable, and desirable to readers. In this article, you will learn how to professionally format and design a reflowable e-book using Microsoft Word. You will learn the …

Kelly Peterson, May 2017
Creating an e-Book Bestseller in 4 Steps »

PUBLISHED MAY 2017 by Kelly Peterson, Director of Client Services, INscribe Digital (a division of IPG) — Watch Joshua Robertson’s video recap of this article! A couple years ago, I moderated a panel that dished the tips and tricks of creating an e-book bestseller, and the advice is still fresh today. The panel included Tobly …

Cameron Drew, December 2016
Engaging Readers Through Sound »

PUBLISHED DECEMBER 2016 by Cameron Drew, publisher It’s never easy to be a pioneer. You have to draw your own maps, wander into unexplored territory, and develop partnerships based on the promise of good things to come. Being a pioneer in the digital publishing space requires you to navigate two different worlds at once. Not …

Thad McIlroy, June 2016
5 Digital Publishing Trends You Should Be Watching »

PUBLISHED JUNE 2016 by Thad McIlroy, author, Mobile Strategies for Digital Publishing 1. Innovation is still in its infancy E-book pricing is now starting to be understood, as authors and publishers seek the right balance between maximizing unit sales and maximizing profitability. E-book formatting has stalled at the intersection of EPUB and MOBI. The existing …

Bill McCoy, May 2016
It’s Time to Be “All In” Digitally »

PUBLISHED MAY 2016 by Bill McCoy, Executive Director, IDPF Digital publishing has clearly arrived. Major U.S. publishers are generating upwards of 25 percent of their revenue from e-books, and for some bestsellers and in certain genres (e.g., romance) the numbers are much higher. Yet e-book sales growth has paused, while print sales have ticked up. …

Deb Vanasse, May 2016
Updates from the Digital Frontier »

PUBLISHED MAY 2016 by Deb Vanasse, IBPA Independent staff reporter As the e-publishing landscape continues to evolve, agile and innovative independent publishers are thriving When the Association of American Publishers reported in 2015 that the meteoric rise in e-book sales was beginning to taper off, sighs of relief echoed from many corners of the industry. …

Bill Kasdorf, May 2016
Accessibility Has Never Been More Accessible to Publishers »

PUBLISHED MAY 2016 by Bill Kasdorf, Vice President, Apex Content Solutions We are all about to benefit from the mainstreaming of accessibility. Accessibility has long been one of those issues that most publishers realize they should be paying attention to but hope they can put off a while longer. While we’ve all admittedly had our …

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