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Independent Articles
Ian Lamont, May/June 2018
Board Member’s Memo: How to Use Amazon Advantage to Sell Books »

PUBLISHED MAY/JUNE 2018 by Ian Lamont, Founder, i30 Media — Can Amazon Advantage give you a competitive advantage? IBPA Board Member Ian Lamont walks you through the pros and cons. Last year, I wrote an article for IBPA Independent about Amazon Marketing Services. It got a huge response—people were clearly interested in learning more about this …

Kelly Peterson, November 2017
INscribe Digital Believes Automation and Transparency Are Vital to Distribution »

PUBLISHED NOVEMBER 2017 by Kelly Peterson, Director of Client Services, INscribe Digital — The turn of the 20th century was all about industrialization: locomotives, factory lines, and, eventually, automobiles. There was a reason they called it a revolution: It reshaped the world. Now that we’re ensconced in the 21st century, we’ve moved to everyday micro-automations. …

L.M. Browning, November 2017
Board Member’s Memo: A Few Things to Consider about Book Distribution »

PUBLISHED NOVEMBER 2017 by L.M. Browning, Founder, Homebound Publications & IBPA Board Member — As a publisher who routinely gives talks on the industry, I often find myself being asked the same questions by other publishers and authors alike: What is traditional distribution, and why is it important? The importance of traditional distribution is two-fold: …

Victoria Sutherland, August 2017
Foreign Rights: What You Can Expect from International Trade Shows »

PUBLISHED AUGUST 2017 by Victoria Sutherland, Publisher, Foreword Reviews magazine — Watch Joshua Robertson’s video recap of this article! Now that the domestic trade show season is behind us, our thoughts turn to the international marketplace and how to best utilize our presence at book fairs from late summer 2017 to late spring 2018—Beijing, Frankfurt, Shanghai, …

Jim Azevedo, May 2017
The Ins and Outs of e-Book Distribution »

PUBLISHED MAY 2017 by Jim Azevedo, Marketing Director, Smashwords In this article, IBPA discusses e-book distribution with Jim Azevedo, marketing director at the world’s largest distributor of indie e-books, Smashwords. QUESTION: In what ways does e-book distribution differ from the distribution of print titles? To what extent, if any, does e-book distribution include a sales …

Deb Vanasse, January 2017
The Complex World of Distribution Partnerships »

PUBLISHED JANUARY 2017 by Deb Vanasse, Founder, Running Fox Books Warehousing, orders, fulfillment, payment, shipping, returns. From a publisher’s perspective, the complex system through which books enter the marketplace can seem daunting. By partnering with a book distributor, independent publishers can gain access to this system and stand to benefit from the advice of industry …

Lynn Rosen, April 2016
IBPA Roundtable: Working with Distributors »

PUBLISHED APRIL 2016 by Lynn Rosen, IBPA Independent contributing editor In this edition of IBPA’s monthly Roundtable, distributors discuss barriers to shelf space, selling e-books, and the perks and challenges of going the distributor route for indie publishers. Enjoy! Cardinal Publishers Group What are some of the biggest challenges facing indie publishers today in terms …

Darhiana Téllez, March 2016
Like Father, Like Son »

PUBLISHED MARCH 2016 by Darhiana Tellez, IBPA Independent managing editor Joe Matthews’s path to the CEO seat at Independent Publishers Group, following his father, Curt Matthews’s, retirement this past December, was not without its curve balls. “Successions are always very difficult. I think we did some things right and some things wrong,” Joe says. “I …

Mary Rowles, February 2016
How IPG Brings a New Publisher On Board »

PUBLISHED FEBRUARY 2016 by Mary Rowles, Publisher Development Manager, Independent Publishers Group When it comes to deciding whether or not to bring on a publisher for distribution and leading its onboarding process, one must dig deep for clues that are not obvious. As the publisher development manager for Independent Publishers Group, I realize it’s critical …

Linda Carlson, June 2015
Marketing Whatever You Have to Market, Part 3: Place Opportunities and Issues »

PUBLISHED JUNE 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the third in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the third in a series of articles designed to help you brainstorm marketing strategies in the context of the …

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