Article Tag - "Branding"

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Independent Articles
Mark Wesley, March/April 2019
Board Member’s Memo: Your Business is the Product »

PUBLISHED MARCH/APRIL 2019 by Mark Wesley, Owner, me+mi publishing — As an independent publisher, how can you make it easy for buyers to find your company? Something has to get their attention, and it will not and cannot be just about your books. As a publisher, you need to create the best books you possibly …

Krista Clive-Smith, July/August 2018
How to Create a Personal Brand »

PUBLISHED JULY/AUGUST 2018 by Krista Clive-Smith, Author, Get Noticed. Be Remembered. — The act of branding is about proactively shaping others’ perceptions. When an author creates a book, they labor over each paragraph, sentence, word, and punctuation mark. The book is their baby. Once the writing is complete, it’s time to put a cover on …

Deb Vanasse, May/June 2018
Do-Overs: Rebranding and Repackaging »

PUBLISHED MAY/JUNE 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Were your initial book sales underwhelming? Or maybe the market evolved and your book is now “outdated”? It might be time to rebrand and repackage. Every publisher wants titles that distinguish themselves in the marketplace and are packaged in ways that appeal to readers. …

Jeniffer Thompson, April 2016
Convey Your Brand the “Write” Way »

PUBLISHED APRIL 2016 by Jeniffer Thompson, Founder, Monkey C Media When we think of brands, we usually think of large corporate entities. Starbucks, Coca-Cola, and Nike have strong brands that represent an experience as well as a promise. We trust brands because we know what to expect; that Starbucks latté will be the same no …

Deb Vanasse, July 2015
Committed: How Independent Publishers Craft and Refine Mission »

PUBLISHED JULY 2015 by Deb Vanasse, Founder, Running Fox Books “You don’t become what you want; you become what you believe,” says Oprah Winfrey, a media mogul who’s no stranger to success. With a focus on readers and the ability to specialize, independent publishers are well positioned to work from meaningful missions that articulate what …

Brad VanAuken, April 2015
The Language of Branding »

PUBLISHED APRIL 2015 by Brad VanAuken, President & Founder, BrandForward, Inc. It is important to establish a common brand-management vocabulary in your organization. The set of definitions below will facilitate communication with fewer misunderstandings and help communicate and reinforce key brand-management principles. Brand The American Marketing Association describes a brand as a “name, term, sign, …

Steve Gillen, December 2011
Trademarking and Your Brand Strategy »

PUBLISHED DECEMBER 2011 by Steve Gillen, Lawyer & Partner, Wood Herron & Evans Building a brand for your books is part marketing and part magic. Keeping competitors at a respectful distance from your brand is all trademark law. In the book publishing context, a trademark is typically the name of a publishing house or one …

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