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Independent Articles
Linda Carlson, January 2015
Assessing the Outlook for Bookstores »

Many of us remember when Barnes & Noble was a single store in Manhattan, the Internet was only a government project, department stores had book buyers, and most cities had at least a few bookstores. Places such as Seattle, San Francisco, and Boston seemed to have a store in every neighborhood— and in some neighborhoods, …

Mark Voigt, December 2014
What the Chains Want »

The process of selling to bookstore chains is much the same no matter which chain is involved. However, during my 13 years as IPG’s salesperson for these chains, I’ve seen that it is important to be aware of some differences. Preparations Calling on Barnes & Noble is one of my favorite parts of my job. …

Mike Shatzkin, November 2014
What Makes Books Different »

Back in pre-Internet times, books, music, and video generally had their own retail networks. But when media became largely digital in the first decade of the 21st century, the digital companies that decided to establish consumer retail operations tried to erase the distinction that had divided reading (books) from listening (music) from watching (movies and …

Tom Doherty, October 2014
Selling to Customers »

The time to begin thinking about selling a book comes long before the book is available to consumers, and even before acquisition of the content. Naturally, your first thoughts may center on considerations such as how good the content is and who will be interested in it. But while you think about attracting consumers you …

Linda Carlson, June 2014
POD Problem-Solving: Part 2 »

When I emailed IBPA members to ask about experiences with print-on-demand, and posted a similar query on industry LinkedIn sites, hundreds of you responded—with recommendations that make sense for all of us, whether we’re new to POD or new to all of publishing. Last month, the first part of this series discussed pre-press options and …

Thomas Woll, June 2014
Distribution: Major Options and Important Issues »

If you want to reach readers through the sales channels that still sell the most books, you need to do print editions; you need to sync your operations with the needs of wholesalers and retailers that handle print editions; and you need to understand what your distribution options are. Remember: All the wholesalers and retailers …

John Mutter, September 2013
Bookstores: the Truer, Brighter Picture »

In the rush to be part of the digital revolution in publishing, it’s easy to forget that what some dismissively call traditional publishing is still a force to be reckoned with. As several observers have pointed out, even if e-books account for more than 20 percent of books published or sold—the general estimate of e-books’ …

Eric Kampmann and Margot Atwell, March 2013
A Quick Tour of Book Sales Possibilities »

PUBLISHED MARCH 2013 by Eric Kampmann and Margot Atwell Not every book is meant to be sold through book wholesalers and book retailers, and even books that should and do sell in “the trade” can also sell elsewhere. What follows is a quick look at options you may want to consider when planning your book-sales …

Linda Carlson, July 2010
Pitching Books to Indie Stores and Libraries »

Most publishers want to sell through bookstores and libraries, but often when we’re promoting our titles to them, we focus on the marketing techniques that are most economical or most convenient for us as publishers, rather than on what these customers prefer. Sometimes we also assume that what works with the neighborhood bookseller and librarian, …

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