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Deltina Hay, September 2015
A Practical Guide to Social Media Advertising, Part 2 »

PUBLISHED SEPTEMBER 2015 by Deltina Hay, Founder and Curator, DeltinaU.com — Given today’s social media noise level, I recently decided that I would pay for some exposure within social media platforms. Now I’m suggesting that you do the same, not by replacing your existing social media marketing strategy but by enhancing it to promote some …

Linda Carlson, September 2015
Marketing Whatever You Have to Market, Part 6: Promotion Opportunities and Issues (3 of 3) »

PUBLISHED MARCH 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the sixth in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the final installment in a series of articles under the headline “Marketing Whatever You Have to Market” about using …

Deltina Hay, August 2015
A Practical Guide to Social Media Advertising, Part 1 »

PUBLISHED AUGUST 2015 by Deltina Hay, Founder, DeltinaU.com With Facebook continuing to tighten its grip on how many of your page fans get to see your promotional updates (see on.fb.me/11cJMb9), and with other social media platforms sure to follow suit, it is time to be realistic about whether your social media marketing strategy can survive …

Linda Carlson, August 2015
Marketing Whatever You Have to Market, Part 5: Promotion Opportunities and Issues (2 of 3) »

PUBLISHED AUGUST 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the fifth in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the fifth in a series of articles under the headline “Marketing Whatever You Have to Market” about using the …

Cynthia Shannon, May 2014
How to Use Goodreads for Book Promotion »

PUBLISHED MAY 2014 by Cynthia Shannon, Author Marketing Coordinator, Goodreads When I came to Goodreads last year, I had been working as a book publicist for seven years, so I knew that Goodreads was a popular book review and recommendation site where readers connect with each other over a shared passion for books. I had …

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