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Independent Articles
How to Stay on Top of Publishing Trends »

(BLOG POST) The information below originally appeared as a sidebar in Darhiana Mateo Tellez’s February 2016 Independent article: Kat Meyer’s Manifesto. You can read the full article here. by Kat Meyer Here are four quick tips for staying on top of book publishing trends. I welcome your additional thoughts in the comments section at the …

Singing the Social Media Blues: Choosing Platforms with Staying Power »

(BLOG POST) By Terry Doherty — Have you ever fallen in love with a social media tool, only to discover that within a year the company that created it goes “poof”? For me, that platform was Springpad. It was the perfect blend of Evernote and Pinterest for writing notes, creating project boards, curating content, and …

How to Get Started as an Author on Tumblr »

(BLOG POST) by Rainy Schermerhorn, PR by the Book — Tumblr (often stylized “tumblr”) is a microblogging platform that’s essentially a mix between Pinterest and WordPress. While the site certainly allows for lengthy text posts, it’s substantially more media-heavy than its fellow blogging sites, combining the best of both worlds and making it the perfect …

Pinterest, Explained »

(BLOG POST) By Terry Doherty — Most people think of Pinterest as a platform for individuals: hobbyists looking for project ideas; brides-to-be collecting wedding ideas; recipes and grilling ideas; and home decorating suggestions. Notice I said “individuals,” not “women.” There are plenty of men on Pinterest. Even famous men. Pinterest is for businesses, too. In …

Resolve to be Social Media Smart in 2014 »

(BLOG POST) By Terry Doherty — January. Time to renew and refresh. As we pull out the shiny blank calendar, the voice in our head is encouraging us to plan a little better and work a little smarter (not harder). At the same time, we have that urge to learn something new. Is it possible …

Let’s Get Social: Six Lessons On Social Media Book Promotion »

(BLOG POST) By Marika Flatt — Step one in book publicity is branding, and yet so many self-published authors and independent publishers miss it. Don’t do anything else until you have established your online platform. Authors who have a robust social media platform appear more credible to their fans and are stronger interview candidates to …

Starting a Social Media Conversation »

(BLOG POST) By Terry Doherty — Have you ever stopped to count how many ads you see or hear every day? Would it surprise you if I said at least 200? I didn’t think so. You also know that cutting through all that noise is a monumental task. People are overwhelmed. They’re tuning out. Guess …

Give Your Books an Online Makeover »

BLOG POST Give Your Books an Online Makeover Book discovery is much more than placing at the top of Google website search results. Diversify your online presence so your books get the best possible exposure. by Deltina Hay, IBPA board member Here are some pre-session tips from Deltina Hay who is presenting at IBPA Publishing …

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