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Up Periscope: Live-streaming Video for your Social Marketing Toolbox »

(BLOG POST) by Terry Doherty — According to several reports I read, video is predicted to be the content of choice by 2017. YouTube exploded on the scene ten years ago, giving all of us an opportunity to upload and share videos online. In that decade, we’ve gone from “canned,” uploaded video to live video …

Canva.com, Explained »

(BLOG POST) by Terry Doherty — “I love that I can create original images/slides with a tool like canva.com, then upload that image as a blog post.”  Buried within my October 2014 blog post about Tumblr (and hidden in that quote) is a diamond. It’s called Canva.com. Have you unearthed this gem? Canva is an amazing …

Top 3 Takeaways from the 2014 Digital Publishing Innovation Summit »

(BLOG POST) Members of the publishing industry gathered on December 10th and 11th for Innovation Enterprises’ Digital Publishing Innovation Summit. Held in San Francisco, CA, this year’s conference honed in on the digital strategies that have helped industry leaders stay competitive in today’s overcrowded environment. IBPA Board Member Rana DiOrio attended the conference and generously shared some of …

Tumblr, Explained »

(BLOG POST) by Terry Doherty — SEE ALSO: How to Get Started as an Author on Tumblr Definition(s): A short-form blog platform where users post multimedia content, mostly images. A website where you post content, follow other users, and show their posts on your dashboard (like  a newsfeed in Twitter or Facebook). A visual network for …

Instagram vs. Pinterest »

(BLOG POST) By Terry Doherty — Now that we know a little bit more about Instagram and Pinterest you’re probably wondering which one is the best for me? And do I need both? Before we get into the nitty gritty of these two photo-sharing social networks, I would like to offer one suggestion. Even if …

Instagram: A Beginner’s Guide »

(BLOG POST) By Terry Doherty — Definition(s): — A mobile social networking service for sharing images. — A product that lets users share pictures and videos (up to 15 seconds) on other social networking platforms. Instagram is a social-sharing platform that is installed like an App. Users have an array of built-in photo-editing tools at …

Singing the Social Media Blues: Choosing Platforms with Staying Power »

(BLOG POST) By Terry Doherty — Have you ever fallen in love with a social media tool, only to discover that within a year the company that created it goes “poof”? For me, that platform was Springpad. It was the perfect blend of Evernote and Pinterest for writing notes, creating project boards, curating content, and …

How to Get Started as an Author on Tumblr »

(BLOG POST) by Rainy Schermerhorn, PR by the Book — Tumblr (often stylized “tumblr”) is a microblogging platform that’s essentially a mix between Pinterest and WordPress. While the site certainly allows for lengthy text posts, it’s substantially more media-heavy than its fellow blogging sites, combining the best of both worlds and making it the perfect …

More Social, Less Media: Committing to Unplugging »

(BLOG POST) By Terry Doherty — Do you remember where you were when you had your best idea ever? If I had to guess I would say that it wasn’t when you were staring at this screen. That’s true for me, anyway. Most of my think-outside-the-box, creative ideas and solutions come when I’m gardening. A …

Facebook, Explained »

(BLOG POST) By Terry Doherty — Verbs: Facebook (e.g., my brother facebooked me) Users: “friends” or “fans” Launched: February 2004 Definition(s): ● A free social network where users can post information; upload photos and video; and send messages to friends, family and colleagues. ● A social networking service where users “friend” people and “like” pages. …

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