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How Authors & Publishers Can Maximize Online Marketing »

(NEWS) This article originally appeared on BookBusinessMag.com. IBPA welcomes your feedback in the comments section of this post. By Fauzia Burke Mike Shatzkin said in his opening remarks at Digital Book World 2016 that publishers need to help authors with their marketing efforts. “At the very least, every house should do a ‘digital audit’ for …

Five Marketing Models for Self-Publishing Success »

(NEWS) This article originally appeared on PublishersWeekly.com. IBPA welcomes your feedback in the comments section of this post. By Jane Friedman “There’s no shortage of marketing and publicity services that promise to help self-published authors secure media attention and book reviews and increase sales. For the unschooled, however, it’s hard to know whom to hire, …

Up Periscope: Live-streaming Video for your Social Marketing Toolbox »

(BLOG POST) by Terry Doherty — According to several reports I read, video is predicted to be the content of choice by 2017. YouTube exploded on the scene ten years ago, giving all of us an opportunity to upload and share videos online. In that decade, we’ve gone from “canned,” uploaded video to live video …

Finding Your Demographic »

(BLOG POST) by Terry Doherty — Happy New Year! I hope the transition from 2014 has been smooth, and that you’re ready for a fantastic 2015! January offers a ready-made opportunity to pause. It is both a time for looking back and thinking forward. So as we kick off our new year, I thought I would …

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