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IBPA Report from BookExpo/BookCon 2016 »

(BLOG POST) By Angela Bole, IBPA CEO – For the first time in 12 years, BookExpo (BEA) and BookCon took root in Chicago, Illinois May 11-13, 2016 (BEA) and May 14, 2016 (BookCon) and, as always, IBPA was there to support our growing membership of independent publishers. This was the 33rd year IBPA staffed a …

How Authors & Publishers Can Maximize Online Marketing »

(NEWS) This article originally appeared on BookBusinessMag.com. IBPA welcomes your feedback in the comments section of this post. By Fauzia Burke Mike Shatzkin said in his opening remarks at Digital Book World 2016 that publishers need to help authors with their marketing efforts. “At the very least, every house should do a ‘digital audit’ for …

Word of Mouth in an Online World »

(BLOG POST) by Brian Schwartz, SelfPublish.org At the end of the day, what sells books today is the same as it was 100 years ago. It’s simply word-of-mouth. We tend to read what our friends recommend to us. What has changed is the way we communicate. Before the internet, to succeed as a self-published author, …

Nitty Gritty Marketing Help: Understanding Bounce Rates (Part 3) »

(BLOG POST) by Terry Doherty — Nitty Gritty Marketing Help: Understanding Bounce Rates (Part 3) More often than not, when you read an article about bounce rates, you’ll see things like “how to fix your bounce rate” or “how to reduce your bounce rate.” I’d like to suggest another option: optimize your bounce rate. There …

Nitty Gritty Marketing Help: Understanding Bounce Rates (Part 2) »

(BLOG POST) by Terry Doherty — Nitty Gritty Marketing Help: Understanding Bounce Rates Part 2 So now that we know what Bounce Rate is, it is time to tackle the numbers! For those who love love stats and numbers, this is going to be a lot of fun. It is very easy to slice and …

Nitty Gritty Marketing Help: Understanding Bounce Rates (Part 1) »

(BLOG POST) by Terry Doherty – – When I originally pitched this article idea to Mimi, it was going to be one, short-and-sweet blog post. The more I studied the topic, though, the more I realized it wasn’t realistic – or helpful – to confine a discussion of Bounce Rate into one article. So we …

Are You Ready for the Buy? News from Pinterest »

(BLOG POST) by Terry Doherty Earlier this month, Pinterest announced that it has launched Buyable Pins. The idea is that when Pinterest Users (aka “pinners”) find something they like, they can buy the item without leaving Pinterest. This is just the initial rollout, so not every brand/company is represented. There is a select set of …

Swag to Market Your Words: Bookmarks »

(BLOG POST) by Terry Doherty — Industry events are made for networking … and marketing. So are everyday events like waiting in line at your favorite coffee shop. Do you know what kind of collateral works in big arenas and small delis? Bookmarks! Bookmarks are my favorite kind of marketing collateral from authors. Business cards are …

Staying Away From Trends »

(BLOG POST) by Don Stevens — Finding a good story, whether fiction or non-fiction, and selling it to the right audience is what all independent publishers hope to achieve. While some trends come and go, selling the right story at the right time is not just luck; it takes much research and planning to release a …

Advanced Marketing Tactics for Indie Authors »

(NEWS) This article was originally published on PublishersWeekly.com. “Austen, Blake, Proust, Whitman, Woolf—the list of successful self-published authors is as old as traditional publishing itself. As long as there have been gatekeepers like agents, editors, and publishers, there have been determined writers who find creative ways to operate outside the castle walls. While an author like …

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