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How Authors & Publishers Can Maximize Online Marketing »

(NEWS) This article originally appeared on BookBusinessMag.com. IBPA welcomes your feedback in the comments section of this post. By Fauzia Burke Mike Shatzkin said in his opening remarks at Digital Book World 2016 that publishers need to help authors with their marketing efforts. “At the very least, every house should do a ‘digital audit’ for …

Unlimited Subscriptions: Five Things You Need to Know »

(NEWS) This article was originally published at BookBusiness. “One of the worst kept secrets in recent history was finally unveiled last Friday when Amazon announced their Kindle Unlimited. It has the potential to become yet another terrific service for consumers but many publishers and authors are less than enthusiastic about it. Here are five important …

On the Way into the New Millennium and Beyond: A Retrospective, Prospective and Valedictory »

(BLOG POST) By Eugene G. Schwartz After what will be sixty adventurous and memorable years come this January as a fly on the wall in the printing and publishing industries, about which I have also been writing intermittently for over thirty of those years, I am retiring …

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