IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent’s award-winning content during the month of publication, we’re happy to post a limited selection of each issue’s articles below 2-3 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

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Independent Articles
L.M. Browning, November 2017
Board Member’s Memo: A Few Things to Consider about Book Distribution »

PUBLISHED NOVEMBER 2017 by L.M. Browning, Founder, Homebound Publications & IBPA Board Member — As a publisher who routinely gives talks on the industry, I often find myself being asked the same questions by other publishers and authors alike: What is traditional distribution, and why is it important? The importance of traditional distribution is two-fold: …

Angela Bole, October 2017
Director’s Desk: A Report on the August 2017 IBPA Board Meeting »

PUBLISHED OCTOBER  2017 by Angela Bole, CEO, Independent Book Publishers Association — It’s been a couple years, so in this month’s Director’s Desk, I thought I’d pull the curtain back on a recent IBPA Board of Directors meeting. IBPA’s board is a 14-person leadership team—13 voting members, plus the chair—tasked with setting the association’s strategic …

Rob Price, October 2017
Board Member’s Memo: 7 Tips for the Emerging Author-Publisher »

PUBLISHED OCTOBER 2017 by Rob Price, President, Gatekeeper Press & IBPA Board Chair — There has never been a better time to be an author. For decades (centuries, actually), all-powerful gatekeepers ruled the landscape, determining whose books would be seen by the masses. If you weren’t one of the lucky few, your chances of getting …

Deb Vanasse, October 2017
License Your Content »

PUBLISHED OCTOBER 2017 by Deb Vanasse, Reporter, IBPA Independent magazine — More independent publishers should consider licensing arrangements as an alternative revenue source, as the returns can be significant. Amid the everyday challenges of acquisition, production, and marketing, publishers may overlook a significant revenue stream: the licensing of content. “Books are the headwaters of the …

Victoria Sutherland, October 2017
Foreign Rights: Should You Work with an Agent? »

PUBLISHED OCTOBER 2017 by Victoria Sutherland, Publisher, Foreword Reviews magazine — The worst thing you can imagine about foreign rights will happen if you don’t follow the proper procedures. For instance, you get an inquiry from a foreign publisher. You choose to work on the follow-up yourself and send PDF reading copies via email to the …

Brian Feinblum, October 2017
No More Excuses: 15 Ways to Start Promoting Your Book »

PUBLISHED OCTOBER 2017 by Brian Feinblum, Chief Marketing Officer, MEDIA CONNECT – Many authors simply want to write books and get published. They hope to make money, but that’s not what drives them. There is also ego, pride, and one’s legacy at stake. But, most of all, writers want to impact the world through their …

Alexa Schlosser, October 2017
IBPA Roundtable: Job Juggling »

PUBLISHED OCTOBER 2017 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine – Being a publisher often means you do more than just publish. Below, six IBPA members discuss how they’ve found alternative ways to make money. If publishing is not your main source of revenue, how do you juggle your day job with your …

Ebonye Gussine Wilkins, October 2017
Making Money in Your Sleep »

PUBLISHED OCTOBER 2017 by Ebonye Gussine Wilkins, Founder, August Rose Press — Watch Joshua Robertson’s video recap of this article! With a little extra work, you can figure out the best kind of alternative revenue stream for your business. An alternative revenue stream can mean many different things (and be called by a number of …

Sheenu Srinivasan, October 2017
Authors and Publishers: Finding a Common Ground »

PUBLISHED OCTOBER 2017 by Sheenu Srinivasan, Author, THE BHAGAVAD GITA: A THREAD THROUGH THE EIGHTEEN GEMS, YAKSHA PRASHNA – The publishing industry should set guidelines to establish a standard practice that makes the overall experience more rewarding, efficient, productive, objective, professional, and pleasant for both author and publisher. The book industry in the US generated a …

Lee Foster, October 2017
Monetize Your Writing and Photo Content in 11 Steps »

PUBLISHED OCTOBER 2017 by Lee Foster, Author, AN AUTHOR’S PERSPECTIVE ON INDEPENDENT PUBLISHING – 1. Get your writing organized into a book, and get the book securely set up directly as print on demand in Amazon CreateSpace (for Amazon’s huge worldwide audience) and in IngramSpark (for bookstores and libraries). Tip: You will want to use print on …

Chris Syme, October 2017
Marketing Savvy: The 4 Email Marketing Essentials »

PUBLISHED OCTOBER 2017 by Chris Syme, Author, SELL MORE BOOKS WITH LESS SOCIAL MEDIA – Nothing sells as many books as an effective email marketing system. Of the big three marketing necessities for authors (website, email, and a Facebook Author Page), none has evolved more in the last five years than email marketing. Direct email has …

K. Sean Buvala, October 2017
Business Development: More Than Book Sales »

PUBLISHED OCTOBER 2017 by K. Sean Buvala, Author, DADDYTELLER – Your book can become a tool for more speaking opportunities. Here are 10 candid tips to guide you in the right direction. Many years ago, I had a business lunch with some decision makers for a local organization. They were meeting with me as a favor to …

Angela Bole, September 2017
Director’s Desk: Staying Inspired »

PUBLISHED SEPTEMBER 2017 by Angela Bole, CEO, Independent Book Publishers Association – As you read through this issue of IBPA Independent, I invite you to consider what you do each year to inspire and motivate yourself to innovate and move forward in your chosen profession of publishing. In other words, what are you doing to …

Julia Schopick, September 2017
Commenting: An Underused Way to Promote Your Books Online »

PUBLISHED SEPTEMBER 2017 by Julia Schopick, best-selling author of HONEST MEDICINE: EFFECTIVE, TIME-TESTED, INEXPENSIVE TREATMENT FOR LIFE-THREATENING DISEASES – In my previous IBPA columns, I shared concrete ways to use my two favorite promotional venues—radio and Facebook—to educate your potential readers and sell books. I also discussed ways to use the two promotional methods in …

Matt Knight, September 2017
The World of Fan Fiction: Where Creative Expression and Copyright Collide »

PUBLISHED SEPTEMBER 2017 by Matt Knight, Author, THE GENE POOL – Watch Joshua Robertson’s video recap of this article! Popular books, movies, or cable shows often inspire devoted fans to write their own fictional stories about beloved characters, settings, or plots. Robin Hood, Sherlock Holmes, Captain Kirk and Spock, Harry Potter, Edward and Bella—all have …

Deb Vanasse, September 2017
Workflow Solutions: Software to the Rescue »

PUBLISHED SEPTEMBER 2017 by Deb Vanasse, Reporter, IBPA Independent magazine — Finding a comprehensive publishing software solution can be nearly impossible—and often unnecessary. Most publishers employ piecemeal solutions that fit their segment and scale. Imagine a software solution that would manage every facet of publishing—manuscript development, printing, distribution, invoicing. A solution that would provide a …

David Wogahn, September 2017
Metadata Makeover »

PUBLISHED SEPTEMBER 2017 by David Wogahn, President, AuthorImprints.com – A five-point checklist for metadata maintenance and a case study using a two-year-old book. The days of releasing a book and never revisiting or monitoring its metadata are long gone. Instead of being a one-time task in the pre-launch countdown, ongoing sales success will increasingly rely …

Peter Goodman, September 2017
Can the Espresso Book Machine Save the Indie Publisher? »

PUBLISHED SEPTEMBER 2017 by Peter Goodman, Publisher, Stonebridge Press – Pitches for large-quantity sales need to answer at least these five questions. Can anything save independent publishing? Can anything save independent bookstores? In the July 2017 issue of IBPA Independent, I speculated that such a savior might already exist: the Espresso Book Machine (EBM). The …

Joshua Tallent and Chris Sim, September 2017
Kickstarting the Cycle »

PUBLISHED SEPTEMBER 2017 by Joshua Tallent, Firebrand Technologies, and Chris Sim, Kadaxis – Two case studies on how keywords and reviews impact book sales. As you have probably heard, a book’s metadata has a tremendous impact on how well it sells. Studies have shown that books with the most essential metadata elements have average sales …

Allison Risbridger, September 2017
5 Simple Ways to Put BookScan Data to Work for You »

PUBLISHED SEPTEMBER 2017 by Allison Risbridger, Client Development Specialist, NPD Books – So, you signed up for BookScan. Now what? We’ve teamed up with the BookScan experts at The NPD Group to bring you five tips to make the most of your subscription. To check out BookScan discounts available to IBPA Members, click here. 1. …

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