IBPA Independent Magazine – Article Archive

Article Archive

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

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Independent Articles
Jim Azevedo, May 2017
The Ins and Outs of e-Book Distribution »

PUBLISHED MAY 2017 by Jim Azevedo, Marketing Director, Smashwords In this article, IBPA discusses e-book distribution with Jim Azevedo, marketing director at the world’s largest distributor of indie e-books, Smashwords. QUESTION: In what ways does e-book distribution differ from the distribution of print titles? To what extent, if any, does e-book distribution include a sales …

Angela Bole, April 2017
Director’s Desk: Welcoming a New Team Member – Caitlin Walker »

PUBLISHED APRIL 2017 by Angela Bole, CEO, Independent Book Publishers Association In this month’s Director’s Desk, it is my pleasure to introduce you to the newest member of the IBPA team, our Administrative Assistant Caitlin Walker. As most members know, it’s the helpful and knowledgeable office staff that bring an IBPA membership to life. I …

Tom Chalmers, April 2017
Think Tank: Are You a Writer or an Entrepreneur? »

PUBLISHED APRIL 2017 by Tom Chalmers, Managing Director, Legend Times The growth of self-publishing over the last decade has been one of the most positive developments in the book industry. Enabled by the digital revolution, it has created more options for writers than ever before. Self-publishing has also given traditional publishers a needed kick to …

George DeVault, April 2017
Lesson Learned: Life-Saving Survival Skills »

PUBLISHED APRIL 2017 by George DeVault, author, Fire Call! How one author overcame the challenges of marketing his memoir. How do young firefighters become old firefighters? They learn early in their careers to always expect the unexpected. Then, they adapt to often rapidly changing conditions and capitalize on any and all opportunities. In independent publishing, …

Jandra Sutton, April 2017
The Ever-Changing State of Social Media and Book Marketing »

PUBLISHED APRIL 2017 by Jandra Sutton, author coach and digital marketing consultant The landscape of social media is complex and evolving. To market your books effectively and efficiently, it is important to stay up-to-date. You don’t need to be an expert on marketing to know that social media has changed rapidly over the years. In …

Mark Wesley, April 2017
Envision the Future of Your Company »

PUBLISHED APRIL 2017 by Mark Wesley, publisher, business development coach, and marketing strategist IBPA Board Member’s Memo What was your dream when you started your publishing company? Is your dream still alive, or are you stuck in the day-to-day, tactical work of running a business? Have you been so busy doing the work that you …

Rachel Rueben, April 2017
Book Marketing Techniques That Don’t Work Anymore »

PUBLISHED APRIL 2017 by Rachel Rueben, YA and romance novelist Indie authors must put their time and money into marketing initiatives that yield results in a constantly changing publishing market. Over the past 10 years, publishing has evolved into a very profitable business, with the five biggest publishers reporting a profit margin of 10 percent. …

Brian Feinblum, April 2017
The Value of Professional Book Promotion »

PUBLISHED APRIL 2017 by Brian Feinblum, Chief Marketing Officer, Media Connect Read on for expert advice on when to hire a book publicist and how to work with them to maximize results. Should I hire a book publicity firm to help get media exposure for my book? What kind of budget is appropriate? What can …

Robin Bartlett & Sharon Castlen, April 2017
Capturing the Lucrative Library and School Markets (Selling to Libraries & Schools: Part 1 of 3) »

PUBLISHED APRIL 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated Book Marketing In the first part of a three-part series, the authors offer 10 tips for selling to libraries and schools. (Part 1 | Part 2 | Part 3) Libraries and schools represent a tremendous opportunity for expanding the sales, credibility, and visibility …

Kimbery A. Edwards, April 2017
Pivot at the Send Button »

PUBLISHED APRIL 2017 by Kimbery A. Edwards, President, California Writers Club (Sacramento Branch) Print marketing is making a comeback in a digital world, but a mix of both might ultimately be the best approach. When marketing budgets tighten, print newsletters and other tangible marketing tools are often the first to go. Why? Because print is …

Deb Vanasse, April 2017
Does Book Publicity Still Matter? »

PUBLISHED APRIL 2017 by Deb Vanasse, Reporter, IBPA Independent To get results in the digital age, public relations efforts must be executed strategically. Newspaper, magazine, radio, television. In the digital age, proponents of online buzz might deem public relations efforts aimed at these media pointless. Not so fast, say experts and publishers who’ve achieved sales …

Julia Schopick, March 2017
Using Facebook to Spread Your Book’s Important Message »

PUBLISHED MARCH 2017 by Julia Schopick, best-selling author of HONEST MEDICINE: Effective, Time-Tested, Inexpensive Treatments for Life-Threatening Diseases In my previous column for IBPA Independent, Taking to the Waves: Using Radio to Get the Word Out, I wrote about my favorite method of book promotion: being interviewed on talk radio. Being a guest on over 100 …

Sally Dedecker, March 2017
Sally Dedecker on BookExpo 2017 »

PUBLISHED MARCH 2017 by Sally Dedecker, Print & Digital Consultant With BookExpo starting in just a couple short months (May 31 through June 2, 2017), we wanted to speak with Sally Dedecker, BookExpo’s education director, about the conference and, specifically, the history and changes surrounding BookExpo’s program for self-published authors, uPublishU. When and why did …

Deb Vanasse, March 2017
Publishing by the Numbers »

PUBLISHED MARCH 2017 by Deb Vanasse, Reporter, IBPA Independent A media company uses propriety algorithms to identify trending topics, then assigns nonfiction book projects to freelancers to meet the demand. A pair of authors create an algorithm to identify the elements of bestselling novels. Publishers mine the data generated by e-book readers to inform editorial …

Angela Bole, March 2017
Director’s Desk: Good Mentors Are Hard to Find »

PUBLISHED MARCH 2017 by Angela Bole, CEO, Independent Book Publishers Association This month, we pay tribute to Gene Schwartz, a past IBPA board member and treasurer (1990-1994), as well as a dear friend to many of us in the publishing industry. Gene passed away on Jan. 30, 2017. He was 90 years old. I first met …

Adam McLane, March 2017
Breaking Up With Amazon »

PUBLISHED MARCH 2017 by Adam McLane, Partner, The Youth Cartel In January, we informed our customers that we would no longer sell our books on Amazon. We sent a letter to our customers and posted a broader open letter, “Hasta La Vista, Amazon.” View the full letter here: tinyurl.com/jndbjjf. Here’s an excerpt: Your charm isn’t …

Ebonye Gussine Wilkins, March 2017
The 3 Elements of Experimentation »

PUBLISHED MARCH 2017 by Ebonye Gussine Wilkins, Founder, August Rose Press While many people will tell you that innovation is borne out of a need for something different, most people won’t be able to tell you how innovation really happens. What is the process for creating something completely new and worthy of laudation? Where does …

Jane Friedhoff, March 2017
Permeable Publishing »

PUBLISHED MARCH 2017 by Jane Friedhoff, Creative Researcher, The Office for Creative Research Typically, when we think about reader/writer interaction, we tend to think only of free-text comments. Whether that’s a hosted comments section below an article, some tweets exchanged between author and reader, or a back-and-forth on a Reddit AMA, two assumptions consistently appear: any …

Alexa Schlosser, March 2017
Navigating the World of Independent Booksellers »

PUBLISHED MARCH 2017 by Alexa Schlosser, Managing Editor, IBPA Independent From managing relationships to unexpected challenges, 11 IBPA members weigh in on their experiences working with independent booksellers. Meet the Panelists Nan Doya, Executive Editor, Casper Press Tracee Dunblazier, Author, Founder, GoTracee Publishing LLC Gloria T. August, CEO, English Garden Talk Press, St. Bridged Vineyard …

Alexa Schlosser, March 2017
What do Independent Booksellers Really Think? »

PUBLISHED MARCH 2017 by Alexa Schlosser, Managing Editor, IBPA Independent We asked three bookselling experts to answer some of your questions regarding the relationship between indie author/small press and indie booksellers. Ann Seaton Administrator, Northern California Independent Booksellers Association Q: What information and/or characteristics appeal to you when considering shelving a book by an indie …

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