IBPA Independent magazine

Our members requested easier access to information from IBPA Independent magazine. We’re happy to oblige! Using the new search functionality below, you can now search by a finite number of Categories, by Article Authors, by Article Tags, or by a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818. We’re happy to help.

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Independent Articles
Julia Schopick, March 2017
Using Facebook to Spread Your Book’s Important Message »

PUBLISHED MARCH 2017 by Julia Schopick, best-selling author of HONEST MEDICINE: Effective, Time-Tested, Inexpensive Treatments for Life-Threatening Diseases In my previous column for IBPA Independent, Taking to the Waves: Using Radio to Get the Word Out, I wrote about my favorite method of book promotion: being interviewed on talk radio. Being a guest on over 100 …

Sally Dedecker, March 2017
Sally Dedecker on BookExpo 2017 »

PUBLISHED MARCH 2017 by Sally Dedecker, Print & Digital Consultant With BookExpo starting in just a couple short months (May 31 through June 2, 2017), we wanted to speak with Sally Dedecker, BookExpo’s education director, about the conference and, specifically, the history and changes surrounding BookExpo’s program for self-published authors, uPublishU. When and why did …

Deb Vanasse, March 2017
Publishing by the Numbers »

PUBLISHED MARCH 2017 by Deb Vanasse, Reporter, IBPA Independent A media company uses propriety algorithms to identify trending topics, then assigns nonfiction book projects to freelancers to meet the demand. A pair of authors create an algorithm to identify the elements of bestselling novels. Publishers mine the data generated by e-book readers to inform editorial …

Angela Bole, March 2017
Director’s Desk: Good Mentors Are Hard to Find »

PUBLISHED MARCH 2017 by Angela Bole, CEO, Independent Book Publishers Association This month, we pay tribute to Gene Schwartz, a past IBPA board member and treasurer (1990-1994), as well as a dear friend to many of us in the publishing industry. Gene passed away on Jan. 30, 2017. He was 90 years old. I first met …

Adam McLane, March 2017
Breaking Up With Amazon »

PUBLISHED MARCH 2017 by Adam McLane, Partner, The Youth Cartel In January, we informed our customers that we would no longer sell our books on Amazon. We sent a letter to our customers and posted a broader open letter, “Hasta La Vista, Amazon.” View the full letter here: tinyurl.com/jndbjjf. Here’s an excerpt: Your charm isn’t …

Ebonye Gussine Wilkins, March 2017
The 3 Elements of Experimentation »

PUBLISHED MARCH 2017 by Ebonye Gussine Wilkins, Founder, August Rose Press While many people will tell you that innovation is borne out of a need for something different, most people won’t be able to tell you how innovation really happens. What is the process for creating something completely new and worthy of laudation? Where does …

Jane Friedhoff, March 2017
Permeable Publishing »

PUBLISHED MARCH 2017 by Jane Friedhoff, Creative Researcher, The Office for Creative Research Typically, when we think about reader/writer interaction, we tend to think only of free-text comments. Whether that’s a hosted comments section below an article, some tweets exchanged between author and reader, or a back-and-forth on a Reddit AMA, two assumptions consistently appear: any …

Alexa Schlosser, March 2017
Navigating the World of Independent Booksellers »

PUBLISHED MARCH 2017 by Alexa Schlosser, Managing Editor, IBPA Independent From managing relationships to unexpected challenges, 11 IBPA members weigh in on their experiences working with independent booksellers. Meet the Panelists Nan Doya, Executive Editor, Casper Press Tracee Dunblazier, Author, Founder, GoTracee Publishing LLC Gloria T. August, CEO, English Garden Talk Press, St. Bridged Vineyard …

Alexa Schlosser, March 2017
What do Independent Booksellers Really Think? »

PUBLISHED MARCH 2017 by Alexa Schlosser, Managing Editor, IBPA Independent We asked three bookselling experts to answer some of your questions regarding the relationship between indie author/small press and indie booksellers. Ann Seaton Administrator, Northern California Independent Booksellers Association Q: What information and/or characteristics appeal to you when considering shelving a book by an indie …

Angela Bole, February 2017
Director’s Desk: Welcome to the Operations & HR Issue! »

PUBLISHED FEBRUARY 2017 by Angela Bole, CEO, Independent Book Publishers Association I know, I know. Most of you didn’t enter the business of publishing because of a love for operations. You entered this business to share ideas, to reach people with the written word—perhaps to change the world. Mastering metadata and managing contractors wasn’t tops …

Curt Matthews, February 2017
Our Voices: A New Program for Indie Publishers »

PUBLISHED FEBRUARY 2017 by Curt Matthews, Chairman, Board of Chicago Review; Independent Publishers Group The American Library Association has announced a new initiative, Our Voices, which is designed to boost the publication and circulation of books that explore the unique experiences of diverse groups in our society, including people of color, the LGBTQIA community, the …

Brian Jud, February 2017
3 Steps to Making Large Sales to Corporate Buyers »

PUBLISHED FEBRUARY 2017 by Brian Jud, Executive Director, Association of Publishers for Special Sales Non-bookstore marketing is identical to selling through bookstores, yet vastly different. How can that be? There are two pieces in the special-sales pie: retail and non-retail. In retail sales (airport stores, supermarkets, and discount stores) books are sold off the shelf, …

Carolyn Pittis, February 2017
Mobilizing Your Organization to Modernize Your Supply Chain »

PUBLISHED FEBRUARY 2017 by Carolyn Pittis, Managing Director, Welman Digital LLC Publishers may falsely assume that there’s no more opportunity for improvement in print supply chain optimization. Yet technologies to do so are available to all, large and small. Do you want to grow sales and reduce your costs globally? When was the last time …

Keith Garton, February 2017
Engaging Our Children for a Better Future »

PUBLISHED FEBRUARY 2017 by Keith Garton, Founder, Red Chair Press A child who doesn’t read—or isn’t read to—is a dark cloud over the future of published works. When I began my career in educational publishing over 30 years ago, teaching kids to read was thought to be a simple process: You taught children to sound …

Paul Dixon, February 2017
Where Are the Ethnically Diverse Lead Characters in Children’s Books? »

PUBLISHED FEBRUARY 2017 by Paul Dixon, Co-founder, Matter of Africa America Time Corp. As each day goes by, the elementary-age youth in the US become more ethnically diverse. Approximately 50 percent of the children under the age of 10 are non-white. One of the challenges in the children’s book market is there are very few …

Shari Stauch, February 2017
The Digital Cocktail Party »

PUBLISHED FEBRUARY 2017 by Shari Stauch, Creator, Where Writers Win (WWW) At last year’s IBPA Publishing University in Salt Lake City, I had the honor of presenting on outside-the-box book marketing ideas. The point was to explore ideas that other indie authors and publishers have used to successfully market their work, as well as ideas …

Charlotte Jensen, February 2017
Your Employees: To Exempt or Not to Exempt? »

PUBLISHED FEBRUARY 2017 by Charlotte Jensen, Vice President – HR compliance, Affinity HR Group You’ve just hired an entry-level employee and, to avoid the hassle of tracking hours and paying overtime, you’ve decided to put your new hire on salary. Well, guess what? You may have violated the law. While we often use the terms …

David Wogahn, February 2017
Twitter for Those Who Don’t Want to Tweet »

PUBLISHED FEBRUARY 2017 by David Wogahn, President, AuthorImprints.com How many books can you sell if the people you are marketing to are the people you currently know? Unless you are Beyoncé or Steph Curry, probably not many. So, if you don’t know many people, how do you meet new friends—especially those that are well-connected—and make …

Helen Sedwick, February 2017
Navigating the Legal Landscape of Manuscript Reviews »

PUBLISHED FEBRUARY 2017 by Helen Sedwick, Author and Attorney Suppose you receive an intriguing manuscript that delves into corruption at a major hospital chain, or an edgy novel that transports today’s politicians into a dystopian future of their making. You want to publish the work but wonder if you are diving into legally treacherous waters. …

Deb Vanasse, February 2017
Organizational Value »

PUBLISHED FEBRUARY 2017 by Deb Vanasse, Staff Reporter, IBPA Independent If you’re aiming to start a business, publishing has great appeal. With a manuscript and access to print-on-demand and e-publishing technologies, you have a product and, in theory, access to a large market. Capital investments are minimal, and there’s the tantalizing prospect of a breakout book …

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