IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent’s award-winning content during the month of publication, we’re happy to post a limited selection of each issue’s articles below 2-3 months after publication.

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Independent Articles
Ivan Hoffman, B.A., J.D, October 1996
Many Unhappy Returns »

PUBLISHED OCTOBER 1996 by Ivan Hoffman, Publishing Attorney — It frequently seems that book publishers are not in the business of selling books. Rather, it often appears that they are in the business of consigning books. Although the paperwork may be marked “INVOICE,” the reality is that some or indeed all of the books represented …

Robert C. Brenner, MSEE, MSSM, October 1996
Guerrilla Marketing »

PUBLISHED OCTOBER 1996 by Robert C. Brenner, President, Brenner Microcomputing, Inc. Claire sat back with a determined smile. This month is the anniversary of her business and time to update her business plan. She will evaluate both her strategic plan and tactical plan. Marketing will be a major part of her focus. She has already …

Curt Matthews, Chicago Review Press/IPG, September 1996
Ingram Returns – Why Do They Happen? »

PUBLISHED SEPTEMBER 1996 by Curt Matthews, Chicago Review Press In last month’s newsletter, I complained about the propensity of small presses to complain about irritating aspects of the book business that can not be changed. This time I want to take a hard look at what may well be the leading subject of such complaints: …

Gene Schwartz, September 1996
Rules of Thumb in Pricing and Profitability »

PUBLISHED SEPTEMBER 1996 by Eugene Schwartz, President, Consortium House When I first started my career in the printing business in New York City (after abandoning my civil engineering and public administration goals), I started selling for a $35-a-week draw against commissions. We did our own estimating, and my boss, Ozzie Schroeder, who could practically make …

Joan Lowenstein, September 1996
Perspectives: Jake Baker and Internet Threats »

First Amendment protagonists are not always the types of people you’d choose to chat with over lunch or a cup of coffee. The cast of characters in federal-court free-speech cases includes anarchists, Ku Klux Klan wizards, teenaged cross-burners, and pornographers. One such character whose fate has been on the line is a former University of …

., August 1996
Chicken Soup Authors Win Award, Share Publicity Tips »

Jack Canfield and Mark Victor Hansen, authors of Chicken Soup for the Soul, have been awarded the 1996 Distinguished Author Award by the publishers of Radio-TV Interview Report. The sponsor of this award, RTIR, is a Lansdowne, PA based trade magazine which radio and television producers use to find authors, experts, and celebrities for interviews. …

Curt Matthews, Chicago Review Press/IPG, August 1996
What Causes a Bestseller »

PUBLISHED AUGUST 1996 by Curt Matthews, Chairman, Board of Chicago Review; Independent Publishers Group Is there a secret to success in publishing? Or perhaps seven habits, or a thirty-day, or -minute, or -second plan that will insure success? I don’t think so. The truth is that absolutely no one in our business knows what makes …

John B. McHugh, August 1996
The Best Books on Publishing Law and Book Contracts »

As a publisher, you need to understand publishing law. If your publishing responsibility is new author/book acquisitions, a working knowledge of book contracts is essential to your success. To provide you with a working knowledge of publishing law and book contracts, I recommend seven books I have found valuable. Each of these books should be …

Linda Donelson, Publisher, Coulsong, August 1996
ABA/PMA, Chicago 1996: »

What did you think of the ABA? This is the second year we’ve attended the convention, and for us the essence of the ABA will from this time on be associated with PMA. The PMA Publishing University was held this year at the Hyatt-Regency whose sky-lit, many-storied, inner courtyard invites you to toast and converse …

Ivan Hoffman, B.A., J.D, July 1996
Royalty Calculations in Book Contracts »

PUBLISHED JULY 1996 by Ivan Hoffman, Publishing Attorney — We often hear about book royalties in a fashion that is illusory. To discuss a royalty rate without at the same time discussing the basis for the rate’s calculation is like comparing apples to oranges. To banter about numbers like 8%, 9%, 17% or such is …

John B. McHugh , July 1996
Dealing with Agents and Lawyers in Book/Author Acquisitions »

For the majority of contracts signed and books acquired by independent publishers, the author-publisher negotiation is between the two parties without any intermediaries involved. Most authors generally don’t retain either an agent or lawyer to represent them when dealing with professional, educational, technical, or scientific publishers. Generally, agents do not represent the authors of small …

Gail E. Farrelly, June 1996
Building an Off-Line Web »

PUBLISHED JUNE 1996 by Gail E. Farrelly, Associate Professor of Accounting, Rutgers University Cyberspace experts tell us that the secret to a frequently accessed home page is the building of numerous links that entice searchers to visit your “home.” Using the same logic, authors can help with the marketing of their books-even off-line-by making use …

Meredith Rutter, President, Publicom, Inc, June 1996
Work For Hire Revisited »

PUBLISHED JUNE 1996 by Meredith Rutter, President, Publicom, Inc. Publicom works with many writers, editors, designers, and artists under Work for Hire clauses as part of the way we operate when providing publishing services to textbook publishers. We are under a Work for Hire contract with those educational publishers ourselves, and so we must have …

Lawrence R. Jordan, June 1996
Into the Legalese Thicket »

PUBLISHED JUNE 1996 by Lawrence Jordan, Attorney, Seeligson & Jordan In the January 1996 issue of the PMA Newsletter (currently IBPA Independent magazine), you’ll find my introduction to the topic of standard contracts (See “When and How to Use Your ‘Standard’ Contracts,” page 1). Now it’s time to flesh out some the suggestions made in …

Ivan Hoffman , June 1996
When Do Copyrights Expire? »

PUBLISHED JUNE 1996 by Ivan Hoffman, Publishing Attorney — The question frequently arises as to when a copyright goes into the public domain so that the material may be freely copied. The answer is not a simple, straightforward one since there have been a number of changes to the United States Copyright law that have …

Robert C. Brenner, MSEE, MSSM, June 1996
Listening for Profit »

PUBLISHED JUNE 1996 by Robert C. Brenner, President, Brenner Information Group The entrepreneurial playing field is littered with the debris of failed publishing businesses. Yet I wonder how many of these companies would have survived, or prospered, if their owners had listened to the marketplace. Listening is not easy. It’s a skill, a science, and …

Judith Appelbaum, June 1996
Millions of Dollars of Sub-Rights Money Now Available »

PUBLISHED JUNE 1996 by Judith Appelbaum, Editor, IBPA Independent A new BISAC form with the potential to help publishers collect millions of dollars in “mystery money”-i.e., payments from buyers of subsidiary rights that come with inadequate documentation-is about to go out to the leading large publishers and thousands of smaller houses. Developed by the Book Industry …

Curt Matthews, May 1996
Returns Again … And Possible Solutions »

PUBLISHED MAY 1996 by Curt Matthews, Independent Publishers Group I had a call the other day from an editor at Publishers Weekly who was researching an article about returns in the book trade. He wanted to know, from the independent press prospective, if returns were still running at the dreadful levels reached in the first …

Ivan Hoffman, B.A., J.D, May 1996
Electronic Rights »

PUBLISHED MAY 1996 by Ivan Hoffman, Publishing Attorney — At the inception of any new medium, those in the already existing media cry out about the imminent downfall of their cherished territory. This happened when television came in and those in the movie industry screamed about the loss of their markets. This happened when the …

Robert C. Brenner, MSEE, MSSM, May 1996
Applied Forecasting »

PUBLISHED MAY 2016 by Robert C. Brenner, President, Brenner Information Group Based on what he had learned about how to forecast future trends, John took action to apply his new skill. He collected subjective and empirical data on the nation, the state, and his local area. He wanted to identify business opportunities. As part of …

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