IBPA Independent Magazine – Article Archive

Article Archive

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Independent Articles
John B. McHugh , July 1996
Dealing with Agents and Lawyers in Book/Author Acquisitions »

For the majority of contracts signed and books acquired by independent publishers, the author-publisher negotiation is between the two parties without any intermediaries involved. Most authors generally don’t retain either an agent or lawyer to represent them when dealing with professional, educational, technical, or scientific publishers. Generally, agents do not represent the authors of small …

Gail E. Farrelly, June 1996
Building an Off-Line Web »

PUBLISHED JUNE 1996 by Gail E. Farrelly, Associate Professor of Accounting, Rutgers University Cyberspace experts tell us that the secret to a frequently accessed home page is the building of numerous links that entice searchers to visit your “home.” Using the same logic, authors can help with the marketing of their books-even off-line-by making use …

Meredith Rutter, President, Publicom, Inc, June 1996
Work For Hire Revisited »

PUBLISHED JUNE 1996 by Meredith Rutter, President, Publicom, Inc. Publicom works with many writers, editors, designers, and artists under Work for Hire clauses as part of the way we operate when providing publishing services to textbook publishers. We are under a Work for Hire contract with those educational publishers ourselves, and so we must have …

Lawrence R. Jordan, June 1996
Into the Legalese Thicket »

PUBLISHED JUNE 1996 by Lawrence Jordan, Attorney, Seeligson & Jordan In the January 1996 issue of the PMA Newsletter (currently IBPA Independent magazine), you’ll find my introduction to the topic of standard contracts (See “When and How to Use Your ‘Standard’ Contracts,” page 1). Now it’s time to flesh out some the suggestions made in …

Ivan Hoffman , June 1996
When Do Copyrights Expire? »

PUBLISHED JUNE 1996 by Ivan Hoffman, Attorney The question frequently arises as to when a copyright goes into the public domain so that the material may be freely copied. The answer is not a simple, straightforward one since there have been a number of changes to the United States Copyright law that have made the …

Robert C. Brenner, MSEE, MSSM, June 1996
Listening for Profit »

PUBLISHED JUNE 1996 by Robert C. Brenner, President, Brenner Information Group The entrepreneurial playing field is littered with the debris of failed publishing businesses. Yet I wonder how many of these companies would have survived, or prospered, if their owners had listened to the marketplace. Listening is not easy. It’s a skill, a science, and …

Judith Appelbaum, June 1996
Millions of Dollars of Sub-Rights Money Now Available »

PUBLISHED JUNE 1996 by Judith Appelbaum, Editor, IBPA Independent A new BISAC form with the potential to help publishers collect millions of dollars in “mystery money”-i.e., payments from buyers of subsidiary rights that come with inadequate documentation-is about to go out to the leading large publishers and thousands of smaller houses. Developed by the Book Industry …

Curt Matthews, May 1996
Returns Again … And Possible Solutions »

PUBLISHED MAY 1996 by Curt Matthews, Independent Publishers Group I had a call the other day from an editor at Publishers Weekly who was researching an article about returns in the book trade. He wanted to know, from the independent press prospective, if returns were still running at the dreadful levels reached in the first …

Ivan Hoffman, B.A., J.D, May 1996
Electronic Rights »

PUBLISHING MAY 1996 by Ivan Hoffman, Attorney, Twice-Published Author, Publisher At the inception of any new medium, those in the already existing media cry out about the imminent downfall of their cherished territory. This happened when television came in and those in the movie industry screamed about the loss of their markets. This happened when …

Robert C. Brenner, MSEE, MSSM, May 1996
Applied Forecasting »

PUBLISHED MAY 2016 by Robert C. Brenner, President, Brenner Information Group Based on what he had learned about how to forecast future trends, John took action to apply his new skill. He collected subjective and empirical data on the nation, the state, and his local area. He wanted to identify business opportunities. As part of …

Carolyn Moran, May 1996
The Tree-Free Alternative »

PUBLISHED MAY 1996 by Carolyn Moran, Editor & Publisher, Talking Leaves I have been the editor and publisher of an ecology magazine called Talking Leaves for seven years. As an ecology magazine, we are concerned about the dwindling forest ecosystems worldwide, a substantial portion of which are felled for the pulp and paper industry. When …

Betsy Lampe, November 1995
The Sales Flyer: A Checklist »

PUBLISHED NOVEMBER 1995 by Betsy Lampe, Florida Publishers Association A sales flyer must speak for your book, especially when the person reading the flyer does not have the book in hand, which is the case when a book is displayed at a trade show. Look into using a good graphic design company to put your …

Florrie Binford Kichler, January 1995
President’s Post: First and Goal »

PUBLISHED JANUARY 1995 by Florrie Binford Kichler, IBPA Board President First and Goal In life, as in football, you won’t go far unless you know where the goalposts are. —Arnold Glasgow Colts 10, Kansas City 10. Two minutes left to play. Colts have the football. First down, 10 yards to go. The Colts quarterback takes …

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